My first rule of to the online market you need to
consumerism is never to buy be very sure it is something that
anything you can't make the consumer wants.
your children carry." - Bill
Bryson It is possible to bring a new
product to the marketplace
If you are involved in ecommerce without a consumer mandate, but
it is important to accept the in this case you will need to
truth that we live in a work at helping your customers
consumer-driven society. and prospects understand why this
product is something they need.
What this means in practical Without a felt need on the part
terms is your product selection of your customers you will likely
and available services are find few sales.
largely dependent on consumer
taste and preference. As more and "Thanksgiving is a typically
more consumers make their way to American holiday...The lavish
the worldwide web it is clear meal is a symbol of the fact that
that the consumer is in the abundant consumption is the
driver's seat. result and reward of production."
- Ayn Rand
"Whoever said money can't buy
happiness simply didn't know Once a consumer understand they
where to go shopping." - Bo Derek don't have something that they
believe they really need there is
There are so many marketing tools a built-in motivation for a
for ecommerce websites, but if purchase.
you didn't start with market
research you may be spinning your This doesn't mean you should be
wheels. When you bring a product deceitful in your presentation.
In fact, a good presentation for consumers want there may be other
ecommerce will provide issues to consider. 2005 internet
testimonials on how your product usage studies showed that just
has helped others. When there is over 1 billion Internet users
a correlation between the product were logged on with about 20% of
and a remedy the product becomes those sales based in the US.
accessible and desired. Savvy ecommerce sites are finding
ways to offset shipping and
"Thirty-five percent of consumers handling expenses as a means of
surveyed said added costs, such boosting sales.
as shipping and handling, or
lengthy delivery times resulted The primary directive of
in their abandoning an online ecommerce is finding your niche
purchase. Sites requesting too with a product that sells and
much information is another marketing that product
annoyance that drives away 35 effectively to the more than 1
percent of buyers surveyed." - billion potential customers that
Net IQ Web Trends will log on this year.
Beyond selling a product
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com
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Scott Lindsay
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