any new ecommerce 2. Making promises and then
businesses have little delivering on the promise.
idea the impact of trust Customers pay attention to how
marketing will have in their well your word stacks up against
online business success. the reality of the checkout.
For most customers the value of 3. Customer service is always a
trust is important. This is why big deal. Do your best to make
certain businesses continue to sure every customer feels taken
grow online while others do not. care of. There are ecommerce
businesses that routinely drop
In a very simplified sense online the ball when it comes to
businesses that grow give their customer service. Sadly, many
customers reason to trust them will not be with us long.
while many others do very little
to instill trust. 4. Knowledge-based content must
be authoritative. When you give
Where does that trust come from? your customers quality
information they can use, you
1. Always work to improve Search extend a hand of friendship to
Engine Optimization (SEO). Most them. You are perceived as
web users refer to their favorite someone who is not stingy –
search engine as a litmus test someone who can be trusted.
for trust. If they can’t find you
in the first 50-100 slots in a 5. Make sure your site is clean.
search term they won’t look any One killer of trust is a site
further. Work to convince the riddled with spelling errors and
search engines you can be trusted other glaring mistakes. Many
and customers will follow. customers will leave when a
pattern of error is detected. The
feeling is that if something as reaching the goals of your
important as a website can’t be customers as they help you reach
developed with minimal error then yours. If you give more than the
how important are the customers customer expects you are likely
and how well will they be taken to see greater trust and
care of. At that point it’s increased sales.
simply easier for the customer to
look elsewhere.
6. Your customers are smart so type="text/javascript">
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About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
