n 2005 the largest a lack of brand loyalty has left
ecommerce sites were for them baffled.
the following top five
products or services: Some stores reinvented themselves
and delivered a much improved
Travel brick and mortar store with
Computer /peripherals/PDA sitting areas, coffee shop and an
Apparel & accessories ONLINE STORE.
Office supplies
Consumer packaged goods As malls and strip malls have
replaced downtown stores with
The strongest advertiser in 2005 great history these retailers are
was Vonage Holdings Corp. who left to flounder in a sea of
specializes in providing Internet ‘what was' and ‘what may
phone options. never be'.
It's safe to say that when you All over the United States a
look at the billions of dollars retail revolution is taking
spent in ecommerce transactions place. Large box stores are
there are lessons for brick and finding a significant amount of
mortar stores that have resisted their sales conducted online.
a move to cyberspace. Stores that added an online
presence early are seeing
For example many bookstores are significant growth in their
closing shop due to the heavy online sales as their brick and
competition of online retailers mortar sales diminish.
like amazon.com. Many bookstores
wrongly believed they had a loyal One of the primary reasons
customer base and would likely Internet users give for
weather the ‘Internet fad', but conducting an online purchase has
to do with the frustration of the word out about your site and
actually going to a store, allow customers to find it much
searching for an item and then more quickly.
waiting in line to check out. An
Internet purchase can be The thought of starting a new
conducted privately, quickly and business on the web can seem
from the comfort of home. daunting to traditional business
owners, but for those that have
Brick and mortar stores may have taken the plunge it has become a
success for a specific segment of welcome source of revenue and
the population that do not have a provides a connection to a
computer, find it difficult to growing community of prospects.
operate or simply do not believe
a computer is necessary. However, An ecommerce site will not be an
as the years go by those holdouts overnight success, but it can be
become fewer and fewer. the means of shifting reliance on
customers with a face-to-face
As ecommerce continues to grow contact to one that may be less
netrepreneurs are becoming more informal, but adds significantly
sophisticated in their use of to your long-term ability to do
online marketing terms such as business.
SEO, affiliate relations and PPC.
In many ways these terms help get
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com
Read more articles by:
Scott Lindsay
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