We are much more sites simply for usefulness and
emotionally attached to focus on meeting desires as well
products for which we feel as user's needs. When this
some involvement. So true occurred, people would start
personalization and customization integrating those products into
makes a real difference.” – their lives and start to
Donald Norman (author) incorporate it into daily
rituals.” Kelly Goto (Gotomedia –
There is a psychology to the Australia)
products we use most. In truth,
there may likely be a product When your customers begin to use
that is less expensive and equal the product and gain an emotional
in many primary ways. However, attachment to it you will likely
the use of a product has certain discover a highly motivated
emotional ties that link the client who willingly tells others
product with a particular about your product.
response. We may not be able to
articulate why the product is Some of the best advertising has
superior; we simply know it is allowed consumers to develop an
the only product we want to use. emotional attachment to a product
they may have never used. For
As a netrepreneur involved in instance just mentioning products
ecommerce it may be important to like Hallmark, Smuckers, Coke or
work toward finding ways to Nike often causes consumers to
assist your customers in think about connections that
developing an emotional link to bridge their emotional response
the products you carry. to the product in question.
“Creating an emotional attachment The emotional response may have
is to go beyond designing Web to do with a successfully emotive
marketing campaign; word of mouth people's attachment to the brand.
advertising from emotionally Strong brands recognize this." –
connected consumers or a special William Dillon
moment when the product was used.
That connection should not be One of the ways to add the
minimized or misunderstood. potential of an emotional
connection to your product may
Ultimately the uniqueness of the include a forum where members can
product you are marketing will talk about the effects of your
subside. If you wish to continue product. You might also include
the sale of the product long-term emotive testimonials from those
you need to work to establish an who already have an emotional
emotional connection to your connection to your product.
ecommerce product. Finally, include articles that
place the product in a light
"Over time, competitors will where an emotional connection can
imitate, patents will run out, take place. If you begin to see
buyers no longer can tell the emotional connections to your
difference among similar products be very grateful.
products. When the product effect
dissipates, what's left is
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com
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Scott Lindsay
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