n the early days of online companies today.
ecommerce it was more
likely that you would have 1) Product ordered through online
direct interaction with an online store using standard shopping
business. Before the advent of cart.
shopping carts and online credit 2) Autoresponder used to confirm
card transactions you might have order placement and payment
been advised to call the online information.
business phone number and place 3) Order added to a fulfillment
your order over the phone. database.
Packages may have arrived with a 4) Autoresponder used to alert
hand written mailer and a note of customer to the successful
thanks enclosed. As a customer shipping of the product.
you might have even been saddled 5) Tracking information provided
with the task of sending a check to allow customer to follow the
and then waiting for the product delivery of their product.
to arrive once payment cleared
the bank. There may still be room for human
error, however this type of
As ecommerce business has product fulfillment takes into
expanded, so too have the methods account the needs of the
of payment. With the payment consumer, the advantages of
issues moving toward an automated current technology and a more
accounting system we have seen efficient means of follow through
the fulfillment of orders move with customers.
toward a more automated function
as well. Defining your shipping policy in
your Frequently Asked Questions
This is the typical order of (FAQs) section may be a very
product fulfillment with major positive way to help customers
know what to expect from your is possible you have lost that
ecommerce store. individual as a customer.
It could be your online store I had a situation where a
provides customized gifts or software product was ordered, but
services that may find benefit was not delivered. The company
from personal interaction with found the information, discovered
your clients. In some cases it the shipping error, and sent the
may be wise to adopt a positive product to me overnight and added
human touch when working with bonus software. Their response to
your clients. However, as your the issue was what allowed me to
business grows you may discover feel comfortable returning to
it is time consuming to keep up their ecommerce store for
with every order personally. This additional software purchases.
is when a more automated delivery
system may be in order. If you make a mistake – make it
right – make it better than right
Customer service is a prized – and do it quickly. A reputation
component to any ecommerce is hard to gain and easily lost.
business. If a customer has to
remind you to make a delivery it
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Read more articles by:
Scott Lindsay
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