hen you decide to put clients may even leave your
your ecommerce website website if they don’t feel there
together there are a few is an easy means of contacting
mistakes that are easy to make, you.
yet easy to avoid.
In lieu of a call center you may
While the list is rather lengthy invest in an instant messaging
we will look at three of the most system where you or a
important. representative can connect with
your client during regular
1. Contact Us business hours.
Because of the instantaneous The failure of many websites may
nature of the Internet it is be tied to their inability to
important to place relevant connect with their visitors. The
contact information either on ability to instantly connect with
each individual page or have one a real person is the human
easy link from each page to your composite to cyber interfacing.
contact information.
2. So Many Plans
It may be important to utilize a
call service and invest in a Where are you taking your
toll-free number for your website? Do you know? Have you
customers. Many ecommerce sites planned?
believe that simply providing an
email address is sufficient, but There is a story told of an
it may do little to instill a individual wanting to provide for
level of trust in your potential his family. He learned that the
customer if they have to wait city in which he lived provided
hours for a reply. Many potential free space in the local harbor
for local residents. That If you have information about an
enterprising man built a event or sale listed as
significant houseboat from mostly “upcoming” and the date specified
recycled materials and his family is several months old – you might
lived in the hodge podge have an expired page.
houseboat rent-free.
If you list a product that is
The moral of this little story ‘new’ and it stopped being used
is, a cobbled together website in the Clinton presidency – you
may work for you, but will hold might have an expired page.
little interest for your online
visitors. Make the planning and If you supply links to managing
development of your site a top the Y2K issue – you might have an
priority – not something cobbled expired page.
together as an afterthought.
Check for material that is
3. Check the Expiration Date outdated on a regular basis and
either remove it or replace it.
Just as you would clean out a
refrigerator from time to time These tips on the basics of
removing aging material that is website design and function can
no longer useful to the either increase your credibility
nourishment of your family, so in the eyes of your customer or
too should be the removal of cause them to wonder if you’re
dated information on your even still in business.
website.
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Read more articles by:
Scott Lindsay
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