his month I have for all customers. This led to me
encountered two small getting many emails from buyers
problems which have saying the Pay Now button is not
affected my eBay business. If I working, or worse many people
had spent a little more time sending payments to one of my
thinking about the design of my email addresses that was not
auction listings, these problems registered with PayPal. The end
could have easily been avoided result was me having to explain
and I would have had more time to and solve the problem via
spend on other things instead of multiple emails to multiple
editing tiny mistakes in nearly customers. So how could I have
100 listings. There have been avoided this problem? Well in my
many similar occasions in the actual eBay listing and Payment
past where a little more forward Policy I made no reference to my
planning would have avoided me PayPal email address but included
redesigning all my eBay auction all my other email addresses. I
listings. Therefore, my advice to overlooked including my PayPal
you in this issue is to think email address in the listings
carefully about the design of simply because I assumed that the
your auction listings. More time Pay Now button would work at all
spent on your listing now can times. Obviously not. I have now
mean MUCH less time spent amended all listings to include
redesigning them in the future. my PayPal email address
(payments@theebookcavern.co.uk if
Now the two actual problems I anyone is still unsure) and
encountered this month were the thankfully since then I have had
down to my PayPal address and my no PayPal payments sent to the
eBay ID. The first problem was wrong email address.
that for some reason the Pay Now
button in eBay was not working So now all seems fine and dandy
with my eBay listings when 2 days for me and can do for you too. I
ago I received an email stating will give you a few things to
that I needed to change my User think about when designing your
ID because the previous one auction listings but you may
(**www.theebookcavern.co.uk**) think of more.
made reference to this website.
Now on eBay you can get away with 1) Ebay ID:- When choosing an
this type of User ID for a while eBay ID you need to think about
but sooner or later eBay will using one that both reflects your
catch you out and make you change line of business and also sticks
it. I knew this so really I to eBay policy. I know that it
should have chose a more sensible may be tempting to use
User ID instead of trying to get **yourwebsitename** as a User ID
a little extra traffic to my but that is a violation of eBay
website. So how does this affect policy and they will make you
my listings? Well in every change it eventually. If you have
listing I include a link to my to change your User ID then you
eBay feedback and eBay About Me have to change every Feedback and
page which now needs to be About Me link in all your
changed. So that means more fun listings. Choosing a User ID
for me as I will have edit all my which is within eBay policy will
eBay listings yet again. save you a lot of time in the
future.
So you may be wandering OK but
what's the point of this story. 2) About Me Page:- Do you have an
Well you (and hopefully me as About Me page? If not you should
well) can learn from my mistakes. get one as it is one of the best
These two examples illustrate how promotion tools you have on eBay.
just a LITTLE forward planning If you do have one you really
would have saved a LOT of time should link to it in your
auctions as from the About Me eBay auctions.
page has much fewer restrictions
than your other eBay pages (for 4) Email Addresses:- Make sure
example you can link to your own that all relevant email addresses
website). If you want to promote are included in your auction
yourself on eBay the About Me listing. Your PayPal email
page is the best way to do it and address must be in here to avoid
the best way to increase traffic similar problems to the ones I
to your About Me page is promote experienced. All the email
it fully. addresses you wish to be
contacted on should also be
3) Ebay Store:- If you have an included as well. For example I
eBay store then it is essential include my PayPal email
that you provide a link to it payments@theebookcavern.co.uk, my
within your auction listings. delivery enquiries email
Many customers who view your delivery@theebookcavern.co.uk,
auctions will not know that you and my general enquiries email
have an eBay store or if they do sales@theebookcavern.co.uk. Even
they may not know exactly what if you only have one email
one is. If you want to maximise address which is the same as the
your sales potential you need to one associated with your "Contact
make as many customers aware of the Seller" you should still
your eBay store as possible. include an email link in your
Putting a simple sentence at the auction description simply
top of your auction listings such because it makes it easier for
as "Can't wait for this auction the customer.
to end? Then Click Here to
purchase it right now from my 5) Ebay Store Custom Pages:- If
eBay store" will give your eBay you have an eBay store you are
store maximum exposure in your allowed to design custom pages
for whatever purpose you see fit.
If these custom pages are in any These are just a few of the many
way relevant to the auction then things you should consider before
you should include a link to them listing an item on eBay. I am
too. sure you can think of many more.
These rules are especially
6) Images:- Have you put in all applicable to ebook sellers on
the images you want to use to eBay because you will be
promote your auction. If not make constantly re-using the same
sure they are all included. What auction listing to sell an ebook
about your eBay store? If you because you have an infinite
have one then a store logo is a supply. Getting the listing as
great way to promote your store, close to perfect now will save
make you look more professional, you a LOT of time in the future.
and hopefully increase traffic Good luck!!!
and sales.
About the Author:
Tom Parker has been selling ebooks and software with resell rights on eBay since 2003 at http://stores.ebay.co.uk/theebookcavern. In 2006 he created http://www.theebookcavern.co.uk/ intends to sell his own ebook. He also opened http://www.theebookcavernreviews.co.uk/ which reviews the best ClickBank products available.
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Thomas Parker
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