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Ebay Ebook Success The Benefits Of Having An Ebay Store
firmly believe that to be proportion as auction listings
a success when selling this actually equates to a
ebooks on eBay you need to significant saving. I would
have an eBay store. They more advise any other ebook sellers on
than pay for the "£6 monthly fee eBay to also list their ebooks in
with the benefits they provide. this way as it will lead to huge
These include cheaper fees, cost savings for you. If you list
longer listing duration, and much your full inventory as eBay store
more. Find out about all the listings, and then your most
benefits below: popular items on the main eBay
site as either buy it now or
1) Cheaper Fees:- The insertion auction style listings you can
fee for an auction listing on save money and promote your eBay
eBay is 15p. The insertion fee store (I will discuss this
for a buy it now listing on eBay promotion aspect further in the
is 20p. However, the insertion next edition of the newsletter).
fee for a store listing is only
3p. On top of this the gallery 2) Longer Listing Duration:- The
fee for auction and buy it now maximum listing duration of a buy
listings is 15p whilst the it now or auction style listing
gallery fee for a store listing is ten days. With a store
is only 5p. These are the only inventory listing you can list
two listing features I use for my for 30 days, 90 days, or Good
eBay ebook listings which gives till Cancelled (the listing
me a total saving of between renews every 30 days till you
12p-17p per ebook I list in my cancel it). Not only does this
eBay store. Now this doesn't seem provide the benefit of added
like much of a saving, but since value for money, but it also
I list all my ebooks as store saves you a lot of time. Instead
listings and only a small of relisting an ebook every ten
days you can simply list it in your customers. I use my custom
your store as Good till Cancelled pages for; a Disclaimer page, a
and not worry about it again. Privacy Policy page, a SPAM
Policy page, a Terms and
3) Unlimited Inventory:- When you Conditions page, and a Frequently
list an ebook as an auction or Asked Questions (FAQ) page.
buy it now the insertion fee goes However, they can also be used to
up depending how many items you convey other important
want to list. When you list in information to your customers or
your eBay store the insertion fee to promote one of your products
remains at 3p whether you list 1 or websites. Having these custom
item or 1000 items. This is a pages available in your eBay
huge benefit to ebook sellers store makes you look more
because as you already know, you professional which in turn
can sell infinite copies of the generates increased customer
same ebook, since it is digital. trust.
Therefore, if you list 1000
copies of your ebook (or even 5) Store Categories:- With an
more if you wish) as a Good till eBay store you get 20 custom
Cancelled listing you will hardly categories which you can assign
every have to maintain it. This your listings to. This is
will not only save you time but extremely useful because
also money. customers who are looking for a
certain type of ebook will be
4) Custom Store Pages:- With a able to browse by category. Some
basic eBay store you get 5 custom of the categories I use include;
pages (and even more with anchor "Gambling Guides and Systems,"
and featured stores). These "Email and Autoresponder" and
custom pages are useful ways of "Wholesale and Dropshipping." If
conveying extra information to a customer visits my eBay store
and only has a general idea of this is something the buyer will
the ebook that they want, these be interested in, and so may make
categories should guide them in another purchase from you. If
the right direction, and then however, 4 gambling guides
hopefully lead to a sale. Since appear, the customer is unlikely
many people who buy ebooks will to be interested in this, and so
be merely browsing, these is less likely to make a repeat
categories should increase sales purchase. Repeat business will
and also make your store easier not only increase your profits
to navigate, meaning customers but also increase your long-term
are more likely to return. growth.
6) Store Cross Promotion:- With Recently eBay has also added the
an eBay store you can ability to cross-promote with
cross-promote your items. This other sellers. This is very easy
involves a small box appearing at to set up and eBay manages the
the bottom of your listings whole process for you. All you
promoting some of your other have to do is go to the
listings. You can do this "Cross-Promotion Connections"
manually, automatically, or via area of My eBay and then use the
store category. I prefer to do it request cross-promotions link in
by category as then the most order to set them up. If the
relevant listings appear and so other seller agrees then a box
there is more chance of a promoting their products will
customer making a repeat appear on your listings and vice
purchase. For example, if a versa. This is again a valuable
customer buys a Chilli Recipe opportunity to increase sales.
ebook and at the bottom of the
listing you are promoting 4 more 7) Store Tools:- With an eBay
recipe ebooks, it is likely that store you get tools such as sales
reports, traffic reports, and a increases the chance of repeat
basic newsletter tool. The first business. It is particularly
two tools are very useful for useful for ebook sellers who are
monitoring how your business is likely to be adding new products
growing. The traffic reports show on a regular basis.
you your daily traffic for all of
your eBay pages, and compare it 8) Store Customisation:- With an
to the traffic on those pages eBay store you can customise the
both 4 weeks prior and 1 year look and feel of the store,
prior. This allows you to monitor making it unique. The ways you
both your short term and can do this include adding a
long-term growth. store logo, adding a custom
header to all your logos,
The sales reports are choosing the layout of your
particularly useful because they categories and listings, changing
incorporate eBay fees and PayPal the colours, using promotion
fees. This means you can see how boxes, and much more. The benefit
much actual profit you are making that this provides is that when
after all fees have been customers visit your store it is
accounted for. They also show different and stands out from the
sales growth so you can monitor rest. This will make them pay
this also. more attention to your store,
spend more time browsing, and
The newsletter tool whilst basic hopefully lead to increased sales
is also useful. If people opt-in and long-term business.
to recieve your newsletter then
it can automatically be set to 9) Store URL:- When you get an
send out monthly updates of new eBay store you get an actual URL
items that have been added to (http://stores.ebay.co.uk/yoursto
your eBay store. This again re) which you can promote. Not
only does this link look much Hopefully this article has shown
more attractive and professional you that for the low monthly fee
than the long and clunky View the of "£6 you can save time and
Sellers Items link, but it also money, look like a more
gets listed in the search engines professional business, and
and the eBay stores directory. increase your traffic and sales.
This means that you will have You even get your first month of
traffic coming in from outside of having an eBay store free so
eBay also, which is a benefit you there really is nothing to lose
do not get without eBay stores. and a whole lot to gain.
About the Author:
Tom Parker sells ebooks with resell rights on eBay at http://stores.ebay.co.uk/theebookcavern. He also runs http://www.theebookcavern.co.uk/ where he intends to sell his own ebook "How to set up a Successful, Automated Ebook Business on eBay," and a free newsletter which you can join by sending an email to: newsletter@theebookcavern.co.uk.
Read more articles by: Thomas Parker
Article Source: www.iSnare.com
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