-Commerce landing pages should define the value of your
are like front doors… product or service. Remember that
friendly, easily accessible pictures always speak louder (and
and an invitation to the visitor frequently more effectively) than
to enter. That’s how you want words.
cyberspace visitors to perceive
your landing page. You are Simplify, Simplify, Simplify.
selling products and/or services Content on your page needs to be
on your e-Commerce site, and you organized so it’s easily
need to have a landing page that followed. Columns help visitors
invites readers in to take a browse your pages, and they help
look. There are some tips that search engines identify who you
you can consider as you build are. But research suggests a
your front door to make it as single column produces more
friendly and inviting as conversions than multiple columns
possible. on a page. Take a look at the
composition of your page and
Once the visitor clicks on your minimize columns if at all
well-placed ad, he enters your possible. Keep your copy easy to
landing page, your front door. read and understand. If your
His/her eyes go immediately to visitor has to wade through a
the area above the fold and to morass of language that is
the upper left side of the difficult to follow, you will
screen. Put the information there lose him/her.
that you want your visitors to
see first. Write headlines that You will also lose your visitor
pop. Don’t add fluff; make sure if you require a sequence of
the visitor knows what you are clicks on several pages to
about. Your message should be complete a purchase. If I’m in a
clear to the reader, and it store trying to purchase an item
and find the process lengthy or brand. Some of the tips will need
otherwise frustrating, I’m likely to be individualized for your
to leave and go somewhere else. particular site. You won’t want a
There are too many options in the page full of energy if you
world of commerce to have to put determine a less forceful
up with being challenged when approach is desirable. Likewise,
trying to make a purchase. Try to don’t create a calm and pastoral
make buying your product or page if you want an edgy feel.
service as easy as possible; Your brand needs to be compatible
preferably, one click on the with the tone of your page; each
landing page should get the needs to complement the other for
customer to the page to complete maximum appeal for visitors.
a purchase. No eCommerce site
reaches 100% CTR. But yours will If you keep the ‘front door’
increase if you make the process concept in mind as you create
simple. your landing page, your chances
for visitors to become customers
Finally, it’s important to will improve.
remember you are promoting your
About the Author:
eCommerce & Web Design are divisions of Mandarich Media Group
Read more articles by:
Sharon Elrod
Article Source: www.iSnare.com 
