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Donagh Kiernan s Blog



D


onagh Kiernan is an             services.                         
acknowledged market leader                                        
in technology sales and         The company’s flagship product    
marketing blog. He has been known     Suite Webcore is credited as the  
to meet challenges and learn from     key to its dynamic growth. This   
it and eagerly anticipate more        particular product made possible  
challenges that the future will       the swift deployment of web       
bring. He holds the belief that       solutions. Expansion was          
one must always strive to be the      happening at a very fast rate     
leader in whatever business a         where turnover and employees are  
person decides to be in.              doubled every year. People behind 
                                      the prestigious Technology Fast   
Early Achievements                    50 Progressive have acknowledged  
                                      their chosen winners as the       
Donagh Kiernan established            perfect exemplification of the    
Vistech software in 1994 where it     phenomenal growth and diversity   
functioned as a sub-contractor        that is found in the technology   
for software development services     sector of the present Ireland.    
to the software industry. This                                          
Cork-based company became one of      Vistech software entered          
the more progressive participants     discussions with several software 
in Ireland’s technology boom.         development companies for the     
Vistech was consistently featured     purpose of pushing the Webcore    
in Delaitte and Touche, Ireland’s     technology into the international 
Technology FAST 50 from 2000 to       market. The company has used its  
2002. This is largely due to the      Webcore toolset on development    
company’s timely response to          projects for end-user             
market shifts when it focused on      organizations within Ireland as   
the development and delivery of       well as elsewhere. It maintained  
content management products and       a product development group       



separate from the service team to     provide assistance in sustaining  
look into other product ambition.     their time in the market. It was  
                                      a very promising time but Vistech 
Webcore is a set of tools based       was eventually closed in 2003     
on XML and J2EE which simplified      after taking a particularly hard  
the development and management of     hit due to the downturn in the    
web applications and publishing       worldwide technology.             
of content in multiple formats                                          
such as XML, WML, and SMS.            Kiernan has since sold and        
Kiernan called it the development     delivered high-caliber IT systems 
platform where its components sit     to many well-known organizations, 
on top of standard applications       international or otherwise. The   
server environment. The on-line       most notable names include the    
edition of the Sunday Business        likes of Irish Life and           
Post is one of the company’s          Permanent, Heineken Ireland,      
project references where Webcore      Pfizer Pharmaceuticals and        
was integrated with the               Motorola. He was able to fit      
newspaper’s legacy publishing         together business and technology  
system. This enabled content to       due to his thorough understanding 
flow directly from editorial          of all types of business and a    
production to the website.            fundamental grasp on relevant     
                                      technology. He was always been up 
Kiernan believes that Ireland is      to the challenge of the changing  
well positioned to become the hub     environment of emerging business  
of the e-commerce world to            and has relied on innovations to  
provide a gateway between the US      produce business benefits with    
and Europe. Irish companies are       the use of technology.            
intent on overcoming existing                                           
barriers, thus their continuous       Recent Developments               
search for a solution that will                                         



Donagh Kiernan formed Maidsfield      worldwide.                        
in 2003 out of his strong passion                                       
and drive for Irish companies to      Maidsfield plays an important     
achieve international status.         part in the development of the    
Maidsfield is a business              National Software Center in       
development consulting company        Mahon, Cork. Its facility houses  
that focuses on driving sales         more than fifty companies         
growth. It draws on Kiernan’s         including small start-ups and     
expertise in defining, selling        large established organizations.  
and delivering outstanding            Its reputation for IT excellence  
technology solutions. The long        in the Cork region has been       
years he spent of generating          clearly established as it was     
tangible business advantage           confirmed as the communications   
through the application of            hub of the Cork Metro Area        
relevant and effective technology     Network.                          
is highlighted in his blog.                                             
                                      Kiernan is an active steering     
The founder of Maidsfield is a        committee member of IT@Cork which 
technology professional with a        is the regional industry          
solid focus on business and           organization for suppliers and    
sales. He graduated from Cork         buyers of information technology. 
Institute of Technology in 1989       It is a non-profit organization   
with a degree in Computer             that provides forum for           
Applications. Prior to his            businesses that have a key        
founding of Vistech, he worked        dependency on IT to facilitate    
with PS Squared and CompuSense        sharing of best practices and     
with the development of               networking as well. It likewise   
Engineering and Desktop               supports the promotion of the     
Publishing Products as his main       region to external investors      
duty while working with customers     while working with other regional 



stakeholders for the promotion of     This would involve the clear      
IT related opportunities.             definition of a company’s         
                                      business product or service       
A caption from Donagh Kiernan’s       offering and pricing structure.   
blog reads: “Challenges met,          It also involves defining the     
lessons learnt and tomorrow’s         product market or business        
cliff hangers – things I know and     requirements, marketing           
things that just feel right”.         collateral, sales approval,       
This line speaks much of what to      presentations, case studies and   
expect from his blog. It aims to      materials. The focus on the       
bring a company to business           strengths of the organization is  
success through faster growth by      expected to win more ideal        
means of more sales, higher           clients. However, it is not       
margins and greater return on         solely about delivering           
investment. He uses the principle     recommendations and               
of the Maidsfield Business            documentation. It is about        
Development which advocates the       achieving results by actually     
practical approach in focusing on     doing what needs to be done.      
sales results.                                                          
                                      The development program is action 
Kiernan believes that every           oriented and results focused. It  
aspect of the organization needs      uses practical solutions while    
to be geared toward sales.            focusing on the strengths for     
Challenges arise in securing new      greater effectiveness. It brings  
business or delivering                a broad network of expertise      
successfully and consistently.        which the readers can take        
Maidsfield Business Development       advantage of through its          
focuses on productization and         comprehensive blog.               
sales to answer this challenge.       

                              






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