et’s face it, almost not be scared away.
everyone has an email
address. How many people Don’t try to make a sale EVERY
would you know that didn’t have time you send an email to your
an email address? More customer. If all they ever
importantly everyone working receive from you are sales
online or wanting to work online pitches, they will unsubscribe
will have an email address. from your list and you will never
make a sale from them.
It’s not a luxury, it is just an
everyday service that everybody Keep your emails relatively
has and uses almost everyday. We plain. Use plain, easy to read
use it to keep in touch with our text with both your font anIt can
family and friends. We use it to also be helpful to use a border
send photos to friends close by or a line between the main body
or overseas. We use it for our of the text and your signature
businesses. Email is the modern lines.
day ‘letter’. Very few people
will keep in touch by letter If you use an autoresponder you
these days, they just send an can set it up to run
email. automatically. That means that
you pre type all your email
So why not make the most of this messages and schedule them to be
modern convenience and use it as sent on certain daily intervals.
a marketing tool. However, don’t This is a great way to run your
send cheesy emails that are business on auto pilot, once your
obviously just trying to make a emails are all set up, the
sale, be very careful with your autoresponder will do the rest.
email content so that your email
customers will stay customers and When writing your emails talk to
your customers in a personal customers won’t read it. Keep it
manner. Make them feel like you short but make sure you still get
have written that email just for your point across.
them. Make them feel special. Let
them get to know you and to gain To build your email list it is a
a trust in you. good idea to offer your website
visitors a gift. You can offer
If your email customers trust them a gift where they need to
you, they will believe that optin to your mailing list to
anything you recommend to them receive the free gift.
must be good. You will be able to
make much more sales from It also helps to offer your
customers that trust you, than subscribers the occasional free
from customers that will end up gift through your emails too.
just unsubscribing do to you This once again can build up the
sending too many sales pitch trust in your relationship and if
emails to them. you give them a good quality gift
they will really appreciate it.
It is recommended to put your
contact email address in your If many of your subscribers are
signature and allow your new to internet marketing and you
customers to email you if they build up a good relationship with
have any questions that they want them, they will trust you and
to ask you. This will help to they will look to you for advice.
build that good relationship and So when you do let them know of a
trust with your customer. new product or a good value for
money product, they will trust
Don’t send your customers really your judgement and you will have
long emails. If your email is too a good chance of making the sale.
long there is a good chance your
Look after your subscribers and
they will look after you.
About the Author:
Having been scammed online more times than you can shake a stick at, Gary L Jinks decided to go undercover and do something about it! You can read about his shocking exploits and results at http://www.TypeAtHomeExposed.com
Read more articles by:
Gary L Jinks
Article Source: www.iSnare.com 
