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Don t Make These Affiliate Marketing Mistakes
f you’re new to affiliate must be of professional quality
marketing, or if you’ve and must be simple and to the
been doing it awhile but point. The name of your website
you aren’t making any money, you and what you say in your banner
might be making one of these big must tell the visitor exactly
mistakes in your business. What what your website is about upon
follows are three of the biggest first glance.
mistakes I see affiliates making
as I cruise the net, and some Too many graphics is a bad thing.
solutions for creating a better Your site should be simple text
website that converts more for the most part. Keep your site
visitors into paying customers. simple, easy to read, clean and
uncluttered. That means having
The first big mistake many margins, easy to read fonts, and
affiliates make is building an easy on the eye colors. White
amateurish or downright ugly backgrounds with black type are
website. There are design best. Eliminate all the gaudy
principles that you must follow colors, wild graphics, and
when you build your website to blinking lights. Use only one or
achieve success in affiliate two colored fonts.
marketing. There are also plenty
of tools to help you create a Your goal is create credibility,
professional looking site. reliability, and trustworthiness
with your visitor. Think
When a visitor arrives at your conservatively. Other ways to
site, you have only a few seconds create credibility and rapport is
to create interest in your site to put a photo of yourself near
and to build credibility and the top of your page. Be sure to
rapport. First impressions are display your email address and
vitally important! Your banner contact details prominently.
happy! The happy mood is the
Just below your banner should be buying mood. What’s more, a
your headline in large type. This customer that is happy to have
headline is the most important found you and the products you
part of your webpage. It must be have provided will more likely
interesting and bold and draw the return again to your website.
visitor into your site. You must
compel the reader to continue The next big mistake I see being
reading! Your headline should made by so many affiliates is
address the needs of your visitor their failure to capture their
or provide a solution to your visitor’s name and email address.
visitor’s problem. This is vital to the success of
your online business. It’s
Finally, do not overwhelm your amazing how many websites just
customer with choices. Design try to sell products. I guess a
your navigation so that the lot of people who are new to
visitor has no more than five affiliate marketing have not yet
links to choose from. You do not learned that most people have to
want to confuse your potential see a product as many as seven
customer. A confused mind simply times before they actually buy
won’t make a purchase. More often it.
than not, the confused visitor
will exit your website in search Getting visitors to your site
of an easier and clearer solution takes time and money, and maybe
to their need or problem. one in a hundred will buy your
product. What about the other 99
Your navigation should be placed visitors? Don’t let them get away
in the same place on every from you! Get their name and
webpage to make it easier for email address. Then continue to
your visitor. Keep your visitor market to them. After they get to
know and trust you, they will buy swipe copy from merchant sales
from you again and again. pages with the result that their
webpage resembles a sales letter.
Your customer list is the most This is the wrong approach to
important asset in your business. affiliate marketing salesmanship.
You will make more money on the It turns people off. People don’t
back end than you will on the want to be sold to, and people
front end of your affiliate don’t like reading advertising.
marketing business. Be sure to
use an opt-in form and capture Pre-selling is all about sharing
your visitor’s name and email your personal experience with a
address! One good practice is to product. This is why you had
put an opt-in form on every page better actually buy the product
of your website; another is to before you try to recommend it.
offer some kind of freebie You should relate your own
product that’s related to your feelings about the product and
offer to bribe the visitor to what it has done for you. Explain
opt-in. why you like it. Do not try to
sell the product!
The third big mistake I see
affiliate marketers guilty of, Instead of hyping a product the
not just newbies, is selling to way sales letter pages do, you
their customers. Your job as an should describe to your visitor
affiliate is not to sell, it’s to the product’s benefits. Make a
PRE-sell. It’s the merchant's job bulleted and detailed list of how
to write killer copy to convert you have used the product
the visitors you send them into successfully. What it has
paying customers. actually done for you.
Personalize your recommendation.
I see lots of affiliates who Then casually offer the link to
the product.
About the Author:
William Perkins writes about how to start an online business, affiliate marketing, and making money online. For more info get his new brandable ebook titled,
"Fast Track To Internet Riches!" which you can get for free when you opt-in at his website.
Read more articles by: William Perkins
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