he use of multiple domains
is something that many This may sound strange, but if
online businesses are even a small percentage of those
happily participating in. You may challenged at spelling ultimately
wonder why someone would go to make a purchase it is marketing
the added expense of purchasing money well spent.
additional domain names they may
not even use. 2. Eliminate the Copycats
From a marketing standpoint there Even if your domain ends in .com
are three solid reasons why ‘the it may make sense to purchase the
more - the merrier’ is a concept same domain in .net and other
that may make sense when it comes domain extensions. All these
to the acquisition of domain extra domains can be redirected
names. to your primary website.
1. Misspellings and Confused This approach provides two
Destinations separate benefits.
If the title of your domain a) Visitors can access your site
contains words that are often even if they have forgotten what
misspelled by others it may make domain extension you have.
sense to purchase the domains
that contain those misspellings. b) If the site becomes popular,
The reason this makes sense is you may not have as many copycats
that if a visitor tries to log on who try to find a website name
from memory and misspells your that is similar to yours. They
name ‘correctly’ they can still may also look for the exact same
be directed to your primary name under a separate domain
website. extension. You may also wish to
have your site name trademarked The growth of the Internet has
to minimize the possibilities for made a good website name a
a copycat website to develop. commodity that has value. When
you select your ecommerce domain
3. Resell Domain Names name chose carefully and keep it
as short as possible. If you can
Some online marketers have find a one word name for your
selected names that have to do website you may have a positive
with their product or services domain name. The use of the
that may be general in theme. A business name is a highly valued
motivated site developer may be consideration, although if there
willing to pay a significant are multiple words in the
price to acquire the domain name. business name title (i.e. Ted’s
Many marketers will check trends Taxidermy, Bait, Convenience and
and acquire short domain names Taco Stand) you might find the
associated with the trend for the primary purpose of the business
purpose of reselling at a higher and find a domain name that
price. connects with site visitors.
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Read more articles by:
Scott Lindsay
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