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Domain Name Registration Choosing Your Business Name
etting a good domain name search the register of existing
is important to the success online domain names to make sure
of your online business. So your name isn’t already taken.
before you take this big step and Then you’ll register your new web
register your business name, business name! But before you do
let’s make sure you have all your that, here are some things to
ducks in a row. Here is what you take into consideration.
should have done already:
Choosing Your Domain Name
- You have chosen one specific
niche/topic for your business. Your domain name, of course, is
- You know the keywords you will the name of your online business.
be using in your business. It may be slightly different from
- You know some of the main your actual business name. But
products that you will offer. the main difference should simply
- You have some ideas for be that your domain name will end
possible names for your business. in .com (dot com). Do not waste
your time with any other kind of
Be sure you take your time when extension. Not .net, not .biz,
brainstorming a name for your not .org – USE DOT COM ONLY!
business. Talk to people about
your business name. Tell them you The .com extension is the mark of
are starting an online business, a serious business. You’re in
and ask them for their business to make money. And you
suggestions. You will be must make decisions based on
surprised at the good feedback profitability. So who do you
they will give you. think your customers will trust
and buy products from: Someone
After you have some good ideas who is serious about their
for your business name, you can business, or a newbie who doesn’t
know the first thing about doing seven2oneodds? Or 721odds.com?
business on the net? The same goes for percent (%) and
plus (+) and any other characters
Your domain name (or business that might be easily confused.
name, same thing) must exude
confidence, reliability, Be careful about being too clever
strength, and trustworthiness. or using gimmicks in your name.
Establishing credibility should Remember, you want your business
be one of your first priorities name to establish trust and
when choosing your name. credibility—especially on the
Remember, first impressions are net!
lasting impressions.
Your best choice for your domain
Choose words that are straight name would include one or two of
forward and easy to understand. your keywords. Use broad keywords
Words that represent the kind of that cover a lot of territory so
business you’re in. Your name you can expand your business into
should be memorable, easy to new directions that you may not
spell, and easy to remember. be aware of right now.
Short domain names are better You should check the popularity
than long domain names. of the keywords you’re
considering before making any
Do not use numbers in your domain final choices. Use WordTracker or
name. For example: If my domain the Overture Keyword Tool to find
name is www.sevenwonderlust.com, out how many searches have been
somebody might think, "Does that done on each keyword. Hint: Use
mean www.7wonderlust.com?" Or the keywords with the most
take the domain name searches.
www.7to1odds.com. Does that mean
Finally, make your domain name your host. There are good reasons
easily readable. Choose words for this. First, it’s nice to
that can be read and remembered keep all your information in one
easily. For example, which is place, because it’s easy to
better: www.bigwillysite.com OR forget URLs, dates of expiration,
www.BigWillySite.com ? and passwords, among other
things.
If your business name is already
taken, you might want to use Second, why fill out a form more
dashes between the words. I don’t than once? If you register your
recommend this especially, but domain name with one company and
more and more people are doing it then host your site with a
now because there are less different company, you will end
choices as more domain names are up typing the same information
being registered than ever into the forms that you will be
before. I recommend you keep required to fill out where your
brainstorming and add a new word, site will be hosted.
different word, or additional
word to your domain name instead Your domain name is your
of using dashes. customer's first contact with
your business. You must choose
Registering Your Domain With Your your name wisely. Take your time,
Host know your keywords, use a .com
extension, build your credibility
I prefer and I recommend you with your business name, and try
choose your host first, and then to be memorable.
register your domain name with
About the Author:
William Perkins writes about how to start an online business, affiliate marketing, and making money online. He has packaged much of what he knows into a brandable ebook titled, "Fast Track To Internet Riches!" which you can get for free when you opt-in at his website. http://www.BigWillySite.com
Read more articles by: William Perkins
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