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Does Your Business Need A Website



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span                            them. Place a "contact us" link   
class="cap">Have        on every page. Don't make your    
you asked yourself the          visitors hunt for it. When you do 
question: Does my business need a     get an email respond to it as     
website? Every business these         soon as possible. 24 hours        
days needs a website, so the          doesn't seem unreasonable but the 
short answer is yes, but before       longer you wait to respond the    
you start hiring programmers and      higher the probability your       
graphic designers, decide what        visitor has found what they       
objective you would like your         wanted on a competitor's          
website to accomplish.                site.

                         
If the primary purpose of the         

When designing the website,    
website is to communicate company     ease of navigation should be a    
contact information and tell the      high priority. Confused customers 
world what your business does         will leave a site in frustration  
rather than actually sell             and that means you may have lost  
products, you don't need lots of      a sale. Keep the navigation as    
fancy bells and whistles.

         consistent as possible across all 

Keep the feel of your website      your pages. Always have a clearly 
appropriate to the type of            marked link that gets back to     
business you have. Bright primary     your home page.

               
colors, lots of graphics and a        

Fancy graphics and flash may   
font that looks like writing in       look pretty but if they take too  
crayon may work for a site that       long to load it irritates         
sells children's products but         visitors. Keep graphics           
wouldn't convey the image of a        appropriate and don't overuse     
professional.

                     them. Just because you can do     

Think about your customer and      something doesn't mean you        
what they would like to know as       should.

                       
well as what you want to tell         

Write the content of your      



website for human readers not         

If your site is a storefront   
search engine spiders. Keep the       where you sell products, make     
paragraphs short. The length of       sure your shopping cart software, 
the web page should be about 350      credit card processing and        
words. If you have more to say on     gateway processor are all         
the subject, continue on a            coordinated to work with each     
separate page. Check the grammar      other. Most do, but not every     
and spelling. Errors say you're       piece of software will            
sloppy and careless and that's        communicate with every other      
probably not the image you want       piece of software. Select the     
to portray to potential               software based on ease of         
customers.

                        customer use as much as ease of   

Use headings and subheadings       use for you.

                  
to break up your written content.     

Always keep your customer in   
Many people will prefer to skim       mind when designing your          
the page to find what they're         website.

looking for rather than read          d>About the                    
every word. Make it easy for them     Author
by using the headings. Vary the       id="authorbio"                    
look of the page by using bullet      class="membersnoticewhite">Dee    
points, check marks, changing         Power is the author of several    
fonts and indenting content, but      nonfiction books. Ryan Jensen is  
don't get carried away. Too many      a variations and the page starts to     href="http://www.rjgraphix.com">  
look cluttered.

                   website designer Find more

Use white space around the         href="http://www.58waystofindmone 
content and graphics. Don't let       y.com">finance and business       
your text bump up right next to a     tips Visit Dee's party site   
graphic, that makes the text hard     to read.

                          href="http://www.partyideaskids.c 



om"> Party Ideas                      iv>                               
Kids




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