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Does Pagerank Really Matter
his is an eternal individual page's value."
question. Search engine
optimizers would remain Elaborating, Google says 2
glued to their computer screen to things. One, more the number of
take in the first hint of any incoming links to a webpage, more
PageRank update as and when that is the ‘number of votes' for
occurs. And when it occurs, it that page. But then comes the
will be an anxious wait till the second rider. According to
dust settles, before scurrying Google, it also analyzes the page
off to rework ways to claw back that sends links and attempts to
in ranking in case the new PR figure out how ‘important' or
reduces. ‘relevant' this page (rather
its content) is vis-Ã -vis the
Why so much bother? Does PageRank page which it links to.
really matter? The short answer
is yes, PageRank does matter, but Broadly speaking, links between 2
not as much as it is made out to travel-related webpages make much
be. Let us talk things over. sense in the eyes of Google than
that between a travel-related
What we know webpage and another concerning,
say a watch manufacturing
The first lesson on PageRank will company.
be an unquestionable reference to
what Google says. According to A succinct yet clear explanation
Google of PageRank Technology is
[http://www.google.com/technology provided by Google here
/], "PageRank relies on the [http://www.google.com/corporate/
uniquely democratic nature of the tech.html]. The underlying idea
web by using its vast link is to provide surfers as accurate
structure as an indicator of an search results as possible. The
‘life of a Google query' though that most of the users (and
lasting barely a second, is a indeed the so-called SEO experts)
mind-boggling go-between through do not know what their PageRank
several stages before an answer would be next time. (Having said
is delivered. that, I must not consciously deny
readers of this article to know
What we do not know what their supposedly Future
PageRank
Howsoever revealing may Google's [http://www.seochat.com/seo-tools
explanations be, the bottom-line /future-pagerank/] will be.)
remains that for most of us,
calculation of PR continues to be Why the hype
an enigma. Does any one know for
sure how PR works? Ian Rogers of And herein lies a superb
IPR Computing has in this essay marketing strategy. Ever wondered
[http://www.iprcom.com/papers/pag why Google thought it pertinent
erank/] explained fairly well as to let PageRank displayed in its
to how PageRank is calculated by toolbar? On the face of it, there
Google. is no need really, except to
‘stoke' the fire of chasing a
However, even if the mathematical mirage. You see a mirage as much
equation to calculate PR is as you know how PR is calculated.
known, what is not known is which But try as best as you would, you
set of its data Google uses from cannot decide your PR.
its databank for finding out the
PageRank of your webpage. This In the process Google gains. An
essentially translates to no more enormous volume of writings (like
than second-guessing as to what this one) centers around Google.
the next PR would be. It would Whatever Google does is news in
therefore be not wrong to say an instant. There is a whole lot
of ‘pure' Google-watchers out not is your ability to alter it
there whose job it is to only any sooner. There should not be
report on the giant search any express-effort to ‘acquire'
company. Publicity sans cost, not links. Instead, maintain focus on
bad that. adding and enriching your web
content, for that and that only
The link companies would create a permanence of
interest among your viewers over
Google's wish notwithstanding, a period of time.
there is no denying that PageRank
mystery has given birth to Emphasis must be on creating
thousands of link-related value to your viewers' time, so
business. Since Google is that there is always something
explicit in explaining at how it new to learn, something more to
looks at links, it has been easy know. Along the way if you pick
for link-making companies to work up a good link or two every now
out their preliminary business and then, that will be more than
strategy. Beyond that it's purely welcome.
rat race of garnering share of
link-hungry websites. All the What, if you are in hurry
time, Google remains unfazed,
except occasionally churning it Not everyone is destined to wait
topsy-turvy to keep PR mystery for a hike in PageRank. Then
alive. again, even a high PR may not
instantly lead to bigger traffic.
What would you do So pretty soon, you may ponder
how long it will be to profit
You need not overly bother about from your web venture. Profit may
PageRank. Do not get me wrong! be to earn publicity (blogs for
PageRank is very real. What is example), to make your readers
giving consent to your paid targeted keyword advertising
newsletter, to sell your products program, called Google AdWords.
or services (or even selling In sharp contrast with PageRank,
others' products or services), or Google lets AdWords users to
suchlike. actually control their accounts
in order to attain more
If indeed you want to cut short visibility. But that is another
your long wait so as to profit story for another day.
from your web venture, Google has
a ready solution. It is about
About the Author:
A freelance content writer, Partha Bhattacharya owns and operates WebInfo, an excellent web marketing resource. Contact Partha for your next content writing assignment. Get top-class work at reasonable cost.
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