fter reading a couple of one of the key reasons why search
recent articles, some engines have become as effective
directly saying that Google as they currently are in refining
hates SEO's and others being more their results.
stealthy in their aspersions, the
question has to be asked. Does We search engine marketeers, at
Google really hate SEO's? the end of the day, want our
campaigns to work and rely
Well in this authors humble heavily on a ROI focussed
opinion, No! Google does not hate service. For this reason, all
SEO's, or at least search engine aspects of the marketing mix have
optimisation performed by ethical to be working in synergy, so
SEO companies - what would be the relevance and targeting are
point? fundamental aspects of all our
campaigns. Essentially, this is
Sure make life difficult for what Google wants - good quality,
people trying to manipulate the relevant results.
search engine results, but in
terms of hating an industry, I Google have also provided a
would have to draw the line short wealth of tools, aimed at
of that (although perhaps some of providing marketeers and
our less industrious potential marketeers with
spam-friendly friends may need sufficient information to promote
their wings clipping somewhat). their sites - whether it be
guidelines, webmaster tools, API
To be brutally honest, I can see access or blogs. Surely such
no reason for Google, or any activity is a clear indication of
other search engine, to hate support and not a case of trying
SEO's. Search engine to minimise the effect of would
optimisation, I would suggest, is be search engine marketeers.
Above all, most search engine google_ad_client =
marketing agencies don't just "pub-8542272527121315";
offer SEO, they offer paid search
(PPC) as well. Surely if the
search engines annoy these google_alternate_ad_url =
agencies by attacking SEO, they "http://www.isnare.com/adsense-al
run the risk of affecting paid t-728x90.php";
search spend. Google, Yahoo and
MSN work very closely with google_ad_width = 728;
agencies as regards their paid
search campaigns, so it is google_ad_height = 90;
logical to assume that to
alienate the SEO activity of an google_ad_format =
agency would surely impact on "728x90_as";
paid search as well. Too much of
a financial risk I would have google_ad_type =
thought! "text_image";
Ultimately, the question "Does google_ad_channel
Google really hate SEO's?" boils ="3545651507";
down to one key factor. What
commercial benefits could there google_color_border =
possibly be in curtailing SEO "FFFFFF";
activity?
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About the Author:
E-Gain New Media Ltd. PPC management and SEO UK.
