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Do Your Autoresponders Drive Your Customers Crazy
riting chained significant increases in your
auto-responder messages sales.
to sell a product is a
good idea in principle, but in Problem No. 1 - No Content Beyond
practice it can LOSE you clients Selling
just as well if you don't get
right. This is THE most VIOLENTLY
annoying class of chained
A chained auto-responder is a autoresponders - message after
sequence of emails that gets message from the same place,
delivered automatically when trying to sell you something, in
someone subscribes to this so many different words. YUCK!
autoresponder.
What marketers who don't THINK
It is used in marketing to seem to forget is that folk who
deliver mini-advertisements, own and manage PCs and email
teaser courses, demo extracts, aren't that stupid.
testimonials or stepped sales
letters, and all of this is They can read and write, you
designed to get the client know, and they are not IDIOTS.
eventually to click on the "buy
me now" link for the main product After two or three repeats, they
that is being promoted. will immediately delete such
messages from their inbox and
There are three main problems probably put a spam block on the
with chained auto-responders. sender domain for good measure.
Avoid these, TEST your linked
auto-responders before you That's not what the marketeer had
inflict them on the general in mind, I should wager ...
public, and you should see
Problem No. 2 - Too Little just a few days ago, and here,
Content the folks in charge had done a
180' U-turn on the two points
I remember one "mini course" above, most likely because they
which contained nothing but got it that those content
teasers and virtually no useful less/content poor efforts don't
information whatsoever. work to sell more of their
product.
Once again, look, marketeers!
In their desire to have it be
If you want people to "try" the known how marvellously content
product, you need to give them at packed the main item was, they
least a little taste of it. created this huge long document,
of at least 20, 25 paragraphs for
Don't hold the glass with the the first instalment of their
sample wine under their nose, and chained auto-responder.
when they reach out, oops,
that'll be $875 dollars please Gee.
... but we do have a "money back"
guarantee ... Now I don't know about the rest
of the planet, but I'm actually
This is just ANNOYING, it's even quite a busy person and I get
dishonourable and an angry person STACKS of emails every day.
does not make a good customer.
I try and cut down the time I
Problem No. 3 - Too Much, Way Too spent on dealing with email
Much ... because it does get out of hand,
and on this occasion I was into
I subscribed to another something else anyway.
auto-responder teaser mini course
I took just *one look* at the and the guys who wrote this spend
plethora of writing and went, "Oh AGES doing it.
god, I don't have time for that
right now ..." and left it. So, here are my suggestion for
chained auto-responders copy.
Have you ever left a non-priority
email for later ...? 1. Head it with, "Busy? Save me!
I contain important information!"
Yeah, you know what I mean. or words to that effect.
But then, the very next day, the 2. Keep it SHORT. Pick out ONE
2nd instalment arrived. I opened USEFUL thing and just - tell me
it and damn me, there's another THAT. So I can glance at it and
REAM of goodness knows what, but say, "Hey, that's useful! Cool!
now I've missed the boat because Thanks, guys!" When I mean short,
this is No. 2 and I haven't read I mean anything above three
No. 1 yet! paragraphs is way, way too long
for an autoresponder email in
I hastily closed it, feeling this day and age.
guilty and moved on.
3. Keep it TOTALLY FOCUSSED on
But then, No. 3 arrived - another the product you are selling. I'm
book length instalment. I just on autoresponders where you
couldn't handle it anymore. wouldn't begin to guess for all
the waffle, testimonials, side
I deleted the lot. tracks and "personal messages"
what I'm supposed to be BUYING at
Now that's a terrible shame the end of the day!
because there may have been
valuable information I never got, 4. Give people a chance to keep
up. Space your messages three human being in front of their
days, don't inundate us. Or computer, if you know what I mean
better still, test this for by that.
yourself. One hell of a lot of
"internet marketing wisdom" is You can learn what pleases and
completely out of date now what works, and what doesn't.
because it was researched back in
the days when we got four emails Mark out to yourself what you
a week, and not fourteen thousand like and use this in your own
each. Time has moved on and efforts, and avoid what really
requires NEW thinking, and turns you off.
different strategies.
Lastly, keep working at your
My last tip on chained chained autoresponder copy until
autoresponders is as follows. you have something that really
works, and really brings in lots
Subscribe yourself to OTHER more sales.
PEOPLE'S efforts.
They are a great resource - if
Don't look at them as a marketeer handle them right.
would, but as though you were a
About the Author:
Silvia Hartmann is the author of MindMillion and you can get a FREE course, delivered by autoresponder (!), the 60 Second Wealth Creator, at http://mindmillion.com/60/
Read more articles by: Silvia Hartmann
Article Source: www.iSnare.com
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