re you considering a Google and Yahoo search engines
search engine promotion since they are the major search
campaign to improve your engines in today's marketplace.
website's search engine As an option, you should consider
visibility? To aid in your MSN since they have recently
decision, have you checked your released their search engine. It
website to determine its search is only a matter of time before
engine awareness? they are considered a player, if
not already.
Perhaps you may be thinking why
do I need to check my website? Your first check determines if
Do you remember going to the your website is indexed in Google
doctor for an illness? or Yahoo. Think about the card
Hopefully, your doctor performed catalog in your library. Each
some tests to diagnose your book has a card in the card
illness before prescribing your catalog signifying the indexing
medication. If not, you may have of the book in the library. In
gotten some very undesirable this exercise you'll check if
results. your website has a "card" in the
Google or Yahoo card catalog.
In the case of your website, you
need to diagnose the patient and The first exercise is opening
determine the extent of your your web browser to the Google -
website's search engine www.google.com, Yahoo -
visibility. Based on your www.yahoo.com or MSN -
findings, you can decide to focus www.msn.com website. Enter your
on standard search results or website's URL,
paid search results. www.yourdomainname.com, in the
search box and review the search
Your checks should be done in the results. Your website's domain
name or URL should appear in the your web browser to the Google,
search results if your site is Yahoo or MSN website. Enter the
indexed. "site" command and your website's
URL in the search box in the
If just the domain name or URL is format
listed, the website has been "site:www.yourdomainname.com"
indexed but not crawled by the (quotation marks not required)
search engine spider. A domain and review the search results.
name and several lines of All of your website's pages
descriptive text indicate the indexed by the queried search
website has been crawled by the engine should be listed. At the
search engine spider to determine top of the search results screen
the website's content. Also, look for "Results X - Y of about
look for the link "Cached Page" Z from www.yourdomainname.com" or
or a similar phrase. This is a similar phrase. The value for
another indication the website Z indicates the total number of
has been crawled for content by pages indexed by the queried
the search engine. search engine for your website.
Now, you should know if your In addition, you might see the
website is indexed and has a comment "repeat the search with
"card" in the search engine card the omitted results included" in
catalog. Your second check the results listing. Since the
evaluates the extent of your search engine does not always
website's indexing by determining show the entire listing, you can
which website pages are indexed click the link and view the
by the respective search engine. complete list of your website's
indexed pages.
The second exercise is opening Your third check determines the
number of inbound links from linking to
other websites to your website. www.yourdomainname.com" or a
The number of inbound links is similar phrase. The value for Z
very important in the ranking indicates the total number of
algorithms of many of the search externally linked pages to your
engines. The commands for this website.
exercise are slightly different
between the search engines. Yahoo
We'll review the commands for the
three major search engines. The Open your web browser and go to
other search engines have similar the Yahoo website. Enter the
commands. "linkdomain" and "-site" command
and your website's URL in the
Google & MSN search box in the format
"linkdomain:www.yourdomainname.co
Open your web browser to the m -site:www.yourdomainname.com"
Google or MSN website. Enter the (quotation marks not required).
"link" command and your website's The "-site" command is used
URL in the search box in the exclude the internally linked
format "link: website pages from the results.
www.yourdomainname.com"
(quotation marks not required) Review the search results. All
and review the search results. the external website pages linked
to your website and indexed by
All the external website pages Yahoo should be listed. At the
linked to your website and top right of the search results
indexed by the queried search screen look for "Results X - Y of
engine should be listed. At the Z linking to
top of the search results screen www.yourdomainname.com." The
look for "Results X - Y of Z value for Z indicates the total
number of externally linked pages search engines know the existence
to your website. of your website and be prepared
to select the proper search
Do not be alarmed if the engine promotion campaign. A
displayed results from Yahoo and pay-per-click search engine
MSN are significantly different campaign would be a good choice
from Google. Recently, Google if your website's search engine
began displaying limited or no visibility is limited and the
results from the "link" command. time deadline to achieve your
The general conclusion from the desired search engine rankings is
search engine optimization short. If the time to achieve
community was that Google felt the desired search engine
disclosing the link information rankings is not critical to your
might possibly share too much website's marketing plans, then a
information regarding their search engine optimization
ranking algorithm and its impact campaign to improve the standard
on a specific website. search results could be a logical
decision.
From these three simple checks
you should have determined if the
About the Author:
Chet Childers is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website visibility and profitability. Click http://www.ThePayPerClickMarketer.com and enroll in our e-course, "Discover Tips and Secrets for Pay-Per-Click Marketing Success," or visit http:www.ChetChilders.com.
Read more articles by:
Chet Childers
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