ver the years, quite a few Every single one of them (exactly
clients have told me that 1,293 as of 5 pm yesterday).
search engines hate them.
When search engines hate you, Resist the temptation. While
your web site is nowhere to be other web sites may indeed offer
seen in the first 30 search excellent resources, your web
engine result pages and has very site should be all about you and
low search engine referral your business. You may link to
traffic. This means that you are other web sites and products, but
losing out on many newsletter do so judiciously. Carefully
subscribers and customers. weave relevant resources into the
overall content of each web page.
When I help my clients fix their
relationship with the search Having links to a few products
engines, I often discover that and resources that appeal to your
the underlying problems are very target market is fine, but having
similar. Review the list of 30 links on every page is too
typical problems below and see much.
whether your site can use an SEO
relationship expert: - The web site has no real
content. I have reviewed many
- The web site contains too many solopreneur web sites that
ads and links to other web sites. consist of just 3-4 pages. These
Sometimes business owners get include a Front page, a
overly excited about the Newsletter page, an About Us page
multitude of fine products and and a Contact page. Each page
services on various other sites. contains 5-6 sentences that
In fact, that they want to tell haven't been changed since the
their web site visitors about web site was created three years
these products and services. ago.
web site has no incoming links,
Search engines like fresh search engines will not consider
content, and they like content it a popular web site.
that changes on a regular basis. Consequently, your search engine
It is not enough to have a few rankings will suffer.
pages with a few sentences on
each page on your web site. You You can get incoming links to
need to add new content and your web site by syndicating your
update your web site on a regular articles on other web sites and
basis. in article directories, by
exchanging links with other web
A few ways to update your web sites, and by including a link
site include updating your back to your web site in your
existing pages with fresh and signature, when networking
relevant content, adding online.
keyword-rich articles, and
starting a blog on your web site. Follow the suggestions in this
All of these will generate new article to get additional search
content, something that both web engine traffic to your web site.
site visitors and search engines This will translate into more
love. newsletter subscribers and
clients.
- The web site has no incoming
web site links. Many major search
engines evaluate your web site's popularity by counting the number type="text/javascript">
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About the Author:
Biana Babinsky is the online business coach, expert and author who can teach you how to get thousands of qualified customers to your web site. Get her Step by Step Search Engine Optimization Special Report at http://www.avocadoconsulting.com/rlinks/zseo and get more customers to your web site!
