sn't it annoying when your be because he or she make people
online competitor gets more a plain offer in a simple,
traffic and makes more understandable manner? No flashy
sales than you do even though website design...no large
their website is ugly? Your graphics that take forever to
website is stunning so how can load...just an easy to use
this happen? website. That's right: heavy
graphic driven websites are slow.
Well, it's not necessarily the People don't like to wait. So
beauty of a site that sells. they browse to a faster website,
There is a disturbing web trend with no fancy design, one that
that seems to indicate that provides for fast access to
"ugliness sells". Is it really information. Simple sites are
the ugliness that sells? Not accessible. This accessibility
quite. probably works at subliminal
layers of the mind, causing
Let's make it clear: you don't people to think: this is a
need the most wonderful website simple, reliable site, the
ever to make people trust you. products must have the same
You don't need Flash to blow qualities.
their minds with some fancy
special effects. You don't even Your website is the digital
need sound to make them believe projection of your business. But
in your business. All you need is understand that each online
to address a real need and offer business should find a functional
solutions for it. web design style: what works for
a search engine will not work for
When your competitor is making a consumer electronics website.
money hand over fist and their So, before designing a business
growth is off the chart, could it website, stop and ask yourself:
what do my clients expect? What example of an ugly site that has
do they need? What do I expect had great success is Craigslist.
from my clients? Do I want them Have you ever seen anything that
to make a purchase or click on an ugly? Yet, this is one of the
affiliate link or ad? most popular jobs classifieds
sites, in spite of this. People
Don't get this wrong. A nice like it: it is fast, easy to use,
professional site design is functional, and serves its
important. You do need an purpose. It doesn't dazzle, but
astonishing web design for a informs.
fashion site or for an art site.
You also need a good design for a In conclusion: it is not ugliness
business website. However, if you that sells, it is the usability
are going to promote affiliate of the ugly website. If you
links or simply win revenue from manage to create a site that is
pay-per-click campaigns, you both usable and trustworthy you
actually WANT people to go away don't need to worry about the
from your website. You WANT to "ugly" competition. You are on
have them click on your ads and the right path.
links. So: ugliness is your key
on this type of website. A good
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com
Read more articles by:
Scott Lindsay
Article Source: www.iSnare.com
