on't tell me you are one
of those people who types a 2. What is the supply?
keyword into software and
just targets the keywords that Most SEO professionals use their
yield you the highest search common sense and often try to
counts? You wouldn't waste your find the answer; they just do it
time doing that, now would you? the wrong way. If you own a site
If you have, don't worry, this that sells Wireless Vacuum
article is written for you. Cleaners it's easy to type your
market into Overture's Keyword
Why you should listen to me: Selector Tool and get a list of
hundreds of relevant keywords and
I have spent literally hundreds their search counts. What you do
of hours reading e-books and with this information is what's
other relevant sources for this important. Some people think an
information. I work expensive WordTracker
professionally as an SEO and have subscription using the Keyword
had success in some of the Effectiveness Index is the
highest margin markets on the answer: they are crazy.
web. Over the length of this
article I will be sharing with WordTracker is an amazing tool
you a system I use to aid me for building huge keyword lists,
through my efforts. but its competition-research data
is riddled with holes (KEI should
When doing keyword research you be used only marginally, its data
need to ask yourself these two should be used amongst a bevy of
very important questions: tools).
1. What is the demand for the Myth: The number of competing
keywords I am researching? pages that show up in bold when
running a search on any search 'keyword' in their Meta
engine is an accurate indicator description & keyword tags?
of the keywords competition.
Do those top 10 sites all have
Fact: This has got to be one of the 'keyword' in a header tag
the most common misconceptions in somewhere on the body of their
online marketing. Whether a page?
keyword yields 99,000,000
competing pages or 100,000 it Do the top 10 sites use the
doesn't matter. 'keyword' in the first and last
25 words of the page?
To find out the true competition
of any keyword you should KNOW Do the top 10 competing sites
the following: bold, underline, or italicize the
'keyword' somewhere on the page?
What is the total quantity of
back-links pointing to the top 10 Once you gather all of this data
ranked sites? you'll know EXACTLY how much
competition is involved for the
How many times is the 'keyword' keyword(s) you plan on targeting.
used in the anchor text linking
back to the top 10 ranked sites? Why you need to know this
information:
How many sites use that
particular keyword in their title Regardless of how much time you
tag? (you can use the put into your efforts, if the top
allintitle:'keyword' search for sites all have 10,000+ back-links
this data) with properly optimized websites
you might find it extremely
Do the top 10 sites all have the difficult or impossible to ever
sniff the first page of Google. click through each individual
With the popularity of SEO these site. It was time consuming but
days, it is a complete liability nonetheless it was effective and
not to know this information very profitable. I thankfully now
before running a SEO campaign. have access to software that
automates the whole process for
As you can imagine doing this me. It gives me the information I
manually is a detailed & time need before I choose what
consuming process. Researching keywords to target. To read a
the sites ranked 1-10 for all of controversial review about this
your keywords relevant to your new industry standard software
market can be an exhausting task. visit
I use a WordTracker subscription http://www.keywordkingdom.com/key
and love its tools for building word_software_scam_revealed.html
large lists; KeywordDiscoveries
software had some nice features When all is said and done, I hope
as well. I've used free tools I have instilled in you the
like GoodKeywords and Overture importance of going the extra
Keyword Selector Tool but none length to research the
really gave me the raw data I competition and not just
needed to truly gauge my aimlessly target keywords. You
competition. cannot overlook this step; it can
be the difference between a
For a while, I simply had to successful campaign and an utter
research each individual keyword failure.
using the search engines and
About the Author:
David C. Chase is giving away his new, quick and easy SEO mini-course to the first 250 people who sign up. "The 7 Simple, yet Wildly Successful Strategies for SEO". Visit http://www.davidcchase.com/seocourse.html to sign up while memberships last.
Read more articles by:
David C. Chase
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