am being bombarded with a are some things that will help
lot of online marketing smooth out the process.
experts once again. To be
The prospect is being
quite honest with you it gives me bombarded by a plethora of
the heebie jeebies. These guys “experts” on the Internet. That
are crawling all over Craigslist is nothing against you as a
and coming at you with a entrepreneur that is simply the
questionable offer and a MLM nature of the beast. Asking for a
power punch. I do not know what commitment right off the bat with
to make of these guys. All of a only two lines of sales copy is
sudden, $5000 dollars a month and crass. Make sure you do something
$5,000 a week are common with a little more panache.
increments of online money
Take a good solid look at your
making. search engine optimization on
I would like to believe this all your pages. Make sure that it has
of course if the sites weren’t so enough “bait” on it that would
dog gone hokey.
attract search engine spiders.
It is nerve bending to look at Good solid SEO is critical to get
these sites for any length of the people there. Once you got
period. We have been down this your prospects in the right place
awkward path before in the you need to get them to hand over
2000’s. But what I am looking for their contact information. Use a
is real rock solid proof and no simple two line form that asks
nonsense “know how”.
for first name and email
Follow This Simple System For address.
OPT IN
We have tested out the long
Here is something to keep in form and the short form and the
mind in the real world. When you later wins every time. Remember
want the prospect to hand over that the consumer is not looking
their information to you there to get into a complicated
relationship with you right away. able to convert a lot of these
Most likely they are looking to individuals into sales. These
get some sort of freebie off of prospects didn’t know who I was
you. That is fine but remember but they were happy to give me
not to give away the real “meat” their trust when they saw the
of your offering. The idea of following two things:
offering them a “newsletter” is a
1. Privacy Notice – A simple
really bad one because this has message that said, we wouldn’t
been so overdone. That share their information with any
“incredible offer” has been left third parties. We wanted them to
on the hot plate too long and has know we respected their
been reduced to a smoldering privacy.
crisp. You need something
2. Price The Mini- Course – I
better.
put a $247 dollar price on the
If you change the wording you offering to show them that my
will notice this is a much better time was valuable. I put a price
offer in the works. I have on the free information that I
switched my approach and called was offering. By showing them
my newsletter a “mini course”. this I was able to establish that
Since I did that my response rate I was really going to give them
really jumped up and I had a something of value.
following. The other thing I
These simple tactics helped my
noticed was that I didn’t have to conversion rate. I was able to
work very hard on this “course”. build a small but substantial
It was a 3 day offering of teaser list of coaching clients. I was
material and it had introductory able to build up a lot of trust
terms and basic information for around this simple info capturing
my new prospects.
device. This can be elevated.
It was a great way to work
I feel that you have to have
them through my funnel. I was bait before you can really sell
anything. Remember that people href="http://www.dreamstime.com"
come to the web to first get title="http://www.dreamstime.com"
great free information. They will target="_blank">
try to get as much info out of color="#001000"
you as possible before they ever size="-2">http://www.dreamstime.c
commit to buy anything. om . There is not a
The Evaluation
lot of heart here and here is one
You are on the line when you thing in particular that I find
send out your information to a very disturbing with these
client. It is at this time the opportunity sites.
prospect is reviewing your They never pre-qualified me as
material to figure out whether or someone who is competent enough
not they are going to accept you to do business online. These
as a business solution. This sites never even ask me if I can
means you have to be credible. So even sell anything. There is
if you are offering a newsletter nothing on here that is
or a mini course or a phone believable. To me earning $5,000
consultation you will need to dollars a week is a reality. I
establish yourself as someone can actually do this using
with credibility.
techniques like I just laid out.
It is not possible to do this There are many more steps of
in a splashy MLM setting.
course that are included in here
I am seeing more and more of that are needed to make that pay
these type of sites pop up all day a real event.
over the place. I have a problem The other problem I have with
with these for one very simple these pre-packaged sites is that
reason. The stock photography is they are often times optimized
something you can grab off of very poorly. In fact, if you look
cheap royalty free image sites at them a bit deeper they are
like
real ability to attract traffic "pub-8542272527121315";
or rank well on the search
engines. You are in often times
in a deluded fantasy when it google_alternate_ad_url =
comes to making a substantial "http://www.isnare.com/adsense-al
income. You need something with a t-728x90.php";
little more muscle to it.
Making money online is a google_ad_width = 728;
discipline and a science. You
need to find your comfort level google_ad_height = 90;
and have to navigate your clients
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profit.
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Article Tags: information, offering, real
