t has been said that President say, “I murdered my
President Franklin D. grandmother this morning.” The
Roosevelt was tired of the diplomat stopped for a moment and
typical small talk and flattery replied, “I’m sure she had it
he received when meeting with coming to her.”
adoring guests at various White
House receptions. FDR was certain Just like the President,
that guests really weren’t customers are used to feeling as
listening to what he had to say, if their concerns are really of
so at one particular event no concern to the business they
President Roosevelt decided he had just purchased from.
would make the exact same comment
to each guest to see if, in fact, Imagine a customer thinking it
they were listening. As the was possible to send an email to
guests arrived and shook the the customer service department
President’s hand he smiled of your business and say
politely and said in jovial something similar to the greeting
tones, “I murdered my grandmother given by President Roosevelt. How
this morning.” many of these individuals would
receive an autoresponder email
As Roosevelt expected, the guests that never really allowed them to
simply gushed and paid the believe that any real person
President a compliment and move actually reviewed their email?
along. It’s easy to think that
President Roosevelt found the Autoresponders are a great first
interchange both amusing and line of defense, but the emails
ultimately a bit sad. As the last that come into your business
of the guests were coming through should be reviewed by your staff
a foreign diplomat shook and responded to. Follow through
Roosevelt’s hand and heard the is something most businesses find
difficult to do, yet for some follow through are essential –
customers your response or lack even on the Internet.
thereof is a litmus test for
whether your business deserves
their long-term patronage. type="text/javascript">
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About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
