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Customer Service The President Murdered Grandma



I


t has been said that            President say, “I murdered my     
President Franklin D.           grandmother this morning.” The    
Roosevelt was tired of the      diplomat stopped for a moment and 
typical small talk and flattery       replied, “I’m sure she had it     
he received when meeting with         coming to her.”                   
adoring guests at various White                                         
House receptions. FDR was certain     Just like the President,          
that guests really weren’t            customers are used to feeling as  
listening to what he had to say,      if their concerns are really of   
so at one particular event            no concern to the business they   
President Roosevelt decided he        had just purchased from.          
would make the exact same comment                                       
to each guest to see if, in fact,     Imagine a customer thinking it    
they were listening. As the           was possible to send an email to  
guests arrived and shook the          the customer service department   
President’s hand he smiled            of your business and say          
politely and said in jovial           something similar to the greeting 
tones, “I murdered my grandmother     given by President Roosevelt. How 
this morning.”                        many of these individuals would   
                                      receive an autoresponder email    
As Roosevelt expected, the guests     that never really allowed them to 
simply gushed and paid the            believe that any real person      
President a compliment and move       actually reviewed their email?    
along. It’s easy to think that                                          
President Roosevelt found the         Autoresponders are a great first  
interchange both amusing and          line of defense, but the emails   
ultimately a bit sad. As the last     that come into your business      
of the guests were coming through     should be reviewed by your staff  
a foreign diplomat shook              and responded to. Follow through  
Roosevelt’s hand and heard the        is something most businesses find 



difficult to do, yet for some         follow through are essential –    
customers your response or lack       even on the Internet.             
thereof is a litmus test for                                       
whether your business deserves                                          
their long-term patronage.                                                   type="text/javascript">              
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"0000FF";                                                               
                                                                  
google_color_url =              src="http://pagead2.googlesyndica 
"3E3F43";                             tion.com/pagead/show_ads.js">     
                                                                        
google_color_text =                                 
"3E3F43";                                                         
                                      
              




About the Author:

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com

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