esigning a good sales web strongly with a lighter
site can be the difference background. Avoid using patterns
between losing a visitor and limit your use of graphics.
and making a sale. You’ve got ten
seconds to capture a visitor’s • Use more sales copy and
attention and convince them to fewer images. Derek Gehl, of
stay — that’s how long it takes the average user to decide to href="http://MarketingTips.com"
keep reading, or move on. title="http://MarketingTips.com"
target="_blank">Make Your Site color="#001000"
User-Friendly size="-2">http://MarketingTips.co
You need to plan your web site m, says, “Images
carefully to make it really should be used strategically to
sell your product: support the sales copy, not vice
versa.”
• Have an attention-grabbing
headline that tells visitors what • Make your navigation
they’ll gain by staying. It easy. It should run across
should list some clear, the top of your page or down the
compelling benefits — what left side. The fewer clicks it
they’ll learn and what kind of takes to purchase your product,
information you’ll provide. the better, because every
time you ask visitors to click,
• Keep your web site clean and you lose some.
simple. It should be easy on
the eyes, with no more than a • Make your sales process
couple of key colors and quick and painless. Don’t use
easy-to-read fonts. Font should hidden links. If you want users
be very dark and contrast to buy from you, you have to make
it obvious how they can do so. with consumers. Recommends Gehl,
“Make sure your testimonials have
Develop Your Customers’ actual, measurable results people
Trust achieved using your product.”
Your web site has to convey
credibility and professionalism —
Create Customer Loyalty visitors won’t buy from you if Sharing relevant, interesting
they don’t trust you. There are information can be a tremendous
two main ways you can build your point of sale. Tell your
customers' confidence in you: customers what your product is,
where it originated, and
1. Share your innovative ways they can use it.
qualifications. If you sell camping gear, write
Tell them why you’re able to help an article about great
them. Don’t just bullet-point destinations for camping, or
your credentials — talk to them. offer tips for staying safe in
Relate your experiences and the woods. Give people
a
explain how this product has reason to come back to your
helped you — let them see there’s site — there’s a good chance
a real person behind the site. that, while they’re there,
they’ll buy something. By
2. Use testimonials from educating your customers, you
people who’ve actually used your create a sense of loyalty that
products. will make them want to buy from
Video, audio, and written you, rather than your
testimonials accompanied with competitors.
customer pictures are proven
tools for creating credibility
About the Author:
Product Sourcing Radio is Created and Hosted by Chris Malta and Rob Cowie of WorldwideBrands.com, Home of OneSource: The Internet's Largest Source of Genuine, Factory-Direct Wholesalers for online sellers. Click Here for FREE E-Biz & Product Sourcing info!
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