b>A New Player in Town 1. It has “the most exhaustive
Search engines like href="http://Shopzilla.com" 120,000, and 60 million different
title="http://Shopzilla.com" items,” enthuses Ryan. target="_blank">color="#001000" title="http://Shopping.com"
size="-2">http://Shopzilla.comont> and href="http://Froogle.com" size="-2">http://Shopping.comtitle="http://Froogle.com" nt> and target="_blank">color="#001000" title="http://PriceGrabber.com"
size="-2">http://Froogle.comt> are great for increasing color="#001000"
your web store’s exposure, as size="-2">http://PriceGrabber.com
well as doing your own product , two popular
market research. But according to comparison shopping sites, only
Kevin Ryan, of href="http://ShopWiki.com" stores each. ShopWiki crawls the
title="http://ShopWiki.com" entire web, giving you more
target="_blank">color="#001000" better prices.
size="-2">http://ShopWiki.comnt>, his new company is NOT 2. It has innovative new
your typical comparison search functions:
shopping search engine. It offers
some cutting edge attractions • Rather than narrowing your
that e-tailers and consumers search category by category,
alike should love: new technology enables the
engine to decipher lengthy,
specific text searches. For and edited by users. It has
example, instead of searching for over 1,300 buying guides that
“baseball cards,” then for explain the criteria for choosing
specific players, then for years, various products. If you’re in
simply enter “Ken Griffey Jr. the market for a grill, you can
rookie baseball card.” Or type in find articles and reviews and
“diamond ring less than $10,000 read up on the different kinds of
more than 1 karat,” and the grills, and the benefits and
engine understands the numbers drawbacks of each. There are
and the concept of “more than” general knowledge wiki sites, and
and “less than”. travel wiki sites, but this is
the first ever Shopping Wiki
• It offers a patent-pending Site. It’s a great learning
color wheel. Instead of tool, and can empower you to make
entering “red pants” and seeing informed buying decisions.
hundreds of shades of red on
various slacks, you can enter But How Does It Help My
“pants” in the search line, then E-Biz?
click on the color wheel to ShopWiki is a wonderful
select one of 50,000 different resource for market research —
colors. The engine will only you can check out other
bring you trousers close to that retailers, and see who
shade. else is selling your product,
how they’re selling it,
• The price slider lets and what they’re selling
you easily set the parameters on it for. It’s important too that
what you’re looking to spend. you can see your competition
across all platforms
3. It gives you buying guides, because different markets have
known as wikis, that are written different price structures.
ShopWiki will crawl your site and
It’s also a great tool for index your content. Add your own
driving traffic to your wiki — you can write or edit a
store at no cost to you, and buying guide, or you can put a
with no work on your end. If your wiki that describes your business
e-store’s not already listed in and what you do, on your own page
their enormous database, go to on the site. Says Ryan, “It’s
the Help section at the bottom of clean, it’s easy to find things,
their homepage, scroll down to it’s fast, and it’s very
Merchant Information, and click complete.”
on Add Your Store. Type in your
domain name to ensure that
About the Author:
Product Sourcing Radio is Created and Hosted by Chris Malta and Rob Cowie of WorldwideBrands.com, Home of OneSource: The Internet's Largest Source of Genuine, Factory-Direct Wholesalers for online sellers. Click Here for FREE E-Biz & Product Sourcing info!
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Chris Malta & Robin Cowie
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