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Commission Junction Affiliate Review



C


ompany Overview:                its clients and partners.         
                                Commission Junction's expertise   
Is the Internet a good          lies in forging strategic         
venue for getting online leads        relationships between publishers  
and sales? Oftentimes, online         and advertisers; thereby creating 
merchants are disappointed or         an open marketplace low risk and  
disheartened and end up reverting     high reward for its clients.      
to traditional media for their                                          
advertising needs. Creating a         Commission Junction is one of the 
website is not enough. Submitting     largest affiliate programs on the 
the URL (with appropriate Meta        Internet today with over three    
tags and keywords to make the         hundred advertisers in the UK,    
site searchable) is not enough.       France, and Germany alone and     
Having a merchant account on your     over 1,700 merchants and growing  
site is not enough. The best way      daily. Their partners and clients 
to get the most traffic to go to      include leading big name Internet 
your site is through the forging      and traditional companies such as 
of relationships with other           Air France, Ebay, Microsoft,      
companies. Short of pounding the      Palm, Razorfish, Thomas Cook, and 
pavement or writing emails to         Yahoo. Commission Junction ranks  
anonymous companies who may not       as one of the largest ad networks 
give you the time of day, the         in the world.                     
best solution offered by the                                            
internet today are — affiliate      Program Details and Benefits:     
programs.                                                               
                                      How does it work? Once upon a     
Commission Junction is a one of       time we had a simple term for it. 
three ValueClick companies.           We called it "banner swap".       
Together they provide complete        Another was direct ad placement.  
Internet marketing solutions to       Publishers would include ads or   



links to advertisers in the           to improve their services by      
content of their website              increasing the benefits of their  
(oftentimes in the form of            clients (or affiliates) and       
banners). This helps advertisers      encourage them to help in         
in building their brand, drive up     expanding the Commission Junction 
their sales, and decrease the         network.                          
acquisition cost of customers.                                          
                                      Commission Junction employs       
Income and commissions are            traditional affiliate commission  
generated by what we call "click      models such as "pay per click",   
through"s. This means that the        "pay per lead" and "pay per       
publisher makes money every time      sale".                            
the ad is seen or clicked by a                                          
person. The commission rate is        Commission Junction's affiliate   
often set in batches, for             program offers a variety of       
example, every 1,000 clicks, etc.     benefits to its affiliates. The   
                                      first is the two tier commission  
There are several reasons why         plan.                             
Commission Junction is considered                                       
one of the best affiliate             1) An affiliate can earn a        
programs on the Internet today.       referral commission ($2 up-front) 
                                      by encouraging other webmasters   
1) Commission Junction has a very     or companies into joining the     
competitive pricing scheme for        Commission Junction network       
their merchants                       (assuming they are not yet        
                                      members of the Commission         
2) They pay out commissions to        Junction network) once they sign  
their members quickly and on time     up. For example, if ten (10)      
                                      people click through from your    
3) They constantly look for ways      site and all of them sign up.     



That means that the affiliate         Commission Junction will remit    
automatically earns twenty            fifty dollars ($50) to you        
dollars ($20) in referrals.           immediately. Also, Commission     
                                      Junction offers a centralized     
2) An affiliate can earn a five       online commission report for all  
percent (5%) commission on all        its merchant programs.            
commissions generated by their                                          
referrals. This only applies to       Another benefit that makes        
new accounts, and not existing        Commission Junction so attractive 
members of Commission Junction.       to merchants and publishers is    
For example, if all ten become        that they also offer their        
active members and each one           merchants the same two tiered     
generates twenty dollars ($20) in     program they offer their          
commissions each month, then the      affiliates. This means that all   
first tier affiliate will earn an     merchants are also entitled to    
additional ten dollars ($10)          the five percent (5%) second tier 
monthly income. This translates       commissions.                      
into an annual income of around                                         
one hundred twenty dollars ($120)     Commission Junction also offers a 
— all from referrals!               variety of affiliate programs     
                                      that you can promote on your      
Second, commissions are pooled        site. Aside from the big name     
together in one check paid            companies, Commission Junction    
directly by Commission Junction,      has attracted the attention of    
on a monthly basis, not by the        many smaller merchants that are   
merchants. There is no set            highly targeted and are focused   
minimum commission per merchant.      on a particular niche. This helps 
This means that if you earn five      in targeting your site as well    
dollars ($5) each from ten            and will increase the             
merchants in a single month,          opportunities of finding a        



merchant appropriate for your         offer. Don't make much money from 
target audience.                      them despite the programs looking 
                                      good.                             
Visitor Feedback:                                                       
                                      "· (February 25, 2003) Hardly     
I've read several comments about      makes you any money even if you   
Commission Junction on the            try hard. They used to be a good  
Internet from forums and review       and reliable bunch, but since     
sites and there seems to be mixed     they've left the pay per click    
feedback, depending on whether        system, they've gone downhill in  
you are a merchant or an              many respects. When I requested   
affiliate.                            payment, next thing I knew was    
                                      that they terminated my account,  
Merchants have given glowing          accusing me of cheating! This was 
reports all around. According to      supposedly detected by their      
the merchants, Commission             infallible anti-cheating          
Junction offers them a                software... I subsequently        
well-designed and                     emailed them several time asking  
well-implemented solution at a        for an explanation, and they      
reasonable price. From the            never replied once! What can you  
affiliates, though, there have        do! I'd say skip them if you're   
been a few glowing reports and        looking for a company with        
quite a few not so desirable          integrity. There are many around, 
ones. Here are some comments          like Tradedoubler, Fastclick and  
posted:                               Focusin.                          
                                                                        
"· (August 23, 2001)I could spend     "· (February 4, 2004 - from a     
all day on their site trying to       2-year Commission Junction        
figure out which programs to          member) Commission Junction offer 
choose from the thousands on          a fantastic business opportunity  



from people working from home         Junction interface is hard to     
(who have a website) wanting to       navigate, keeps crashing. Stay    
earn an extra income brilliant        well clear.                       
companies on offer easy to join                                         
and add links to - Their payment      As you can see the comments are   
structure is second to none - I       mixed. In the early stages of     
now receive a guaranteed monthly      Commission Junction's history     
check which is always more every      there were reports of undelivered 
month!                                commissions and inaccurate        
                                      tracking. On the up side, the     
"· (April 16, 2004) Commission        last negative comment I've read   
Junction seemed to be good, but I     was the one listed above (October 
have just recently requested          18, 2005). I assume this means    
payment and found my account has      that Commission Junction has      
been put on payment review for 30     ironed out their bugs and has     
days and then if they think I         definitely moved forward and been 
have increased clicks they will       able to supply its merchant       
terminate my account. This is         partners and affiliates with the  
very annoying and I don't think       quality service they promised.    
I'm the only one who has had this     With nine months of glowing       
problem. My advice would be to        reviews, I think it is safe to    
look elsewhere or deal directly       recommend Commission Junction to  
with the companies of which you       merchants and publishers all over 
want to become an affiliate.          the net.                          
                                      

                              
"· (October 18, 2005) Commission      






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