Choosing Your Villa Rental Advertising Site

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span                            drive traffic not just to the
class="cap">Million     website you have advertised with
s of people are now             but also send traffic directly to
hoosing to rent their holiday         the page showing the advert of
villa or apartment directly to        your holiday home.

their prospective clients through

The premise is, that if the
advertising on the internet. In       page you create is properly
the first of our series of            formatted and contains the
articles we looked at how to          correct information you are able
choose which sites to use through     with a little work to make it
the use of search traffic             visible for some of the most
statistic provided by the major       targeted keyword searches,
search engines. Search traffic        sending visitors who are
represents the volume of visitors     specifically looking for your
that are searching the internet       type of property in your resort
for specific keywords and phrases     location, straight to your
as is an indicator of how many        villa.This is much more
visitor a particular site may         preferable than hoping they click
attract because of their              on your villa as one of many in a
positioning on the first page of      database search from the websites
the results for a given term.         homepage. This type of search
Keywords are only an indicator.       will send traffic to your page
To fully benefit from a websites      but the ratio of enquiries will
traffic it is also important that     be much higher in the former
the page you create has as much       scenario than the latter.

information formatted in the most

The first thing to look for
optimized manner so that your         having chosen a number of sites
‘advert’ has the best chance of       to consider is the landing page.
being listed independently on the     This is the page on the website
search engines. This will help        that you land on when clicking on

the link in Google. This should       type and the rental status. By
be a page specific to your resort     this I mean for example, a villa
or property type. This being well     for rent in Moraira, Costa
search for a villa such as yours      Blanca, Spain should have the
and click onto one or two of the      minimum included phrases of
properties. There are several         Moraira, Villa, and rental or
things to look out for on the         holiday rental in the title. You
‘advert page’.

can check the actual title

First, compare the title of        against the list of most popular
the page between two or more          keywords that you have made from
properties. The title is the          the Google keywords tool. If the
description you will find in the      page title matches up well with a
blue bar at the top of your           well search phrase then you can
screen. Check to see if the title     look further.

is the same or different for each

You should also then look to
property. The title of any page       see if the page has a headline.
on a website should be specific       Usually in bold at the top of the
to that page. It is one of the        page. If the site is doing its
most important things that the        job properly, this headline will
search engines look at when they      be whats known as a h1 tag. You
index a page. If the website you      can check this by going to the
are looking at has the same title     menu bar at the top of your
on every page of the site, forget     browser. If you are viewing in
it and move onto the next website     Internet Explorer, go to ‘View’
in your list for                      and click on the link in the drop
consideration.

down menu for ‘page source’. In

If the title are different         Firefox this say just ’source’. A
they should contain some specific     page will appear with the code
information. This includes, The       used to create the page. It looks
name of the resort, the property      confusing, but do not be alarmed.

Just slowly scan the top third of     AMLASpain, the the page looking for the text         href="http://www.amlaspain.com">S
used in the headline. Once you        panish Property MLS for
have found it, check to see if at     property for sale in Spain and either end of the text there is       href="http://rentals.amlaspain.co
a

Ab     m/">Villa Rentals Spain Read
out the Authorid="authorbio"                        href="http://www.omdn.org">Spanis
class="membersnoticewhite">Neil       h Property Articlesat
Ebsworth is the founder of            OMDN