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Choosing Web Directories



L


ink building is now part        are attempting to build links in  
and parcel of every             web directories will now have to  
Internet Marketer's life.       submit links manually. Anyone who 
While there are many ways to          have done so before will agree    
build links, this article focuses     that the process can be tiring    
on discussing links in web            and time consuming. Due to this   
directories. The number of web        reason, manual web directory      
directories have been growing         submissions should be restricted  
rapidly on the Internet and           to only worthy directories. A     
webmasters can no longer ignore       list of high quality, established 
the fact that web directories         and popular web directories       
allow a site to build backlinks       should be made and kept for       
very quickly. However, are all        future use. How then should       
web directories equal?                webmasters go about selecting the 
                                      directories that matter most?     
Web directory owners have to          Here are three useful tips for    
battle the constant problem of        your web directory checklist.     
automatic submissions. Therefore,                                       
directory scripts nowadays come       For a start, note the page rank   
with a built-in feature CAPTCHA       of a web directory. A high page   
(an acronym for "completely           rank usually means two things:    
automated public Turing test to       There are high quality sites      
tell computers and humans             linking to it, or there are       
apart"). With the implementation      enough smaller sites linking to   
of this feature, spammers can no      it to give it a high page rank.   
longer flood a directory with         Whichever the case, links from a  
automated submissions. This,          quality web directory should pass 
however, has a side effect.           some page rank to the links in    
Without the aid of automatic          it. Unfortunately, that's not     
submission tools, webmasters who      true for all directories.         



                                      decent amount of traffic.         
Page rank pass easily if a            Considering that most web         
directory has search engine           directories accept links for      
friendly pages. A good directory      free, it appears to be a pretty   
that passes page rank should not      good deal to have links in them.  
have URLs with long query strings     Some directories require a modest 
in them (e.g.                         one-time fee to list a site but   
http://somepage.php?id=2134567456     it still appears to be a good     
484456456123). Instead, a search      deal considering all the future   
engine friendly URL should look       traffic that a listing can        
something like                        receive from the directory.       
"/Arts-and-Entertainment" or                                            
"Arts-and-Entertainment.html".        To check the popularity of a web  
Always take the effort to choose      directory, simply go to web directories that are search       href="http://Alexa.com"           
engine friendly, even if they         title="http://Alexa.com"          
have a lower page rank. Page rank     target="_blank">http://Alexa.com< 
fluctuates and if a web directory     /a> and key in the domain name in 
happens to inherit a higher page      the search box. rank over time, chances are your      href="http://Alexa.com"           
site will inherit some page rank      title="http://Alexa.com"          
value as well. Also, note that if     target="_blank">http://Alexa.com< 
your links land in a page that is     /a> shows an estimation of how    
too deep to inherit any page          popular a website is on the       
rank, it wouldn't do any good         Internet. The higher the ranking  
either. Is page rank the only         (the smaller the number), the     
thing that matters?                   better. Assuming we now have a    
                                      list of web directories with high 
Of course not. A link in a high       page rank that are search engine  
traffic web directory can bring a     friendly (high quality), and they 



are popular to rank well in href="http://Alexa.com"               1) High page rank with search     
title="http://Alexa.com"              engine friendly URLs (quality)    
target="_blank">http://Alexa.com<     2) Good Alexa ranking             
/a> (popular), we still need a        (popularity)                      
way to assess how established a       3) Good history revealed by       
web directory is.                     Wayback Machine (established)     
                                                                        
Archive.org has a really cool         Remember that manual submissions  
tool called the Wayback Machine.      can be time consuming. So choose  
The machine captures screenshots      those web directories that matter 
of websites and post them in its      most to submit to. Now that you   
archive for public search. A          know how to choose web            
quick search will reveal the          directories to submit to, you can 
different phases that a website       always take the easy way out.     
has gone through. Also, don't         Hire someone to do the manual     
forget to do a quick whois check      submissions! Armed with the       
using any whois tool such as href="http://whois.domaintools.co     sure no one would be able to pull 
m"                                    a fast one on you. Ask for a      
title="http://whois.domaintools.c     sample list of directories and go 
om"                                   through the checklist. It goes to 
target="_blank">http://whois.doma     show if the service provider      
intools.com.                      knows what he or she is doing.    
                                      And if you like what you see, go  
Let's do a quick recap. Here's        for it!                           
your check list:                      

                              






About the Author:

Darren Chow is the founder of a unique web directory that allows everyone to contribute to a listing's ranking. He recommends webmasters to suggest a link. www.suggestlinks.org.


Read more articles by: Editor Sg-Web

Article Source: www.iSnare.com


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