ith over 50 million
registered domain names, Brading is a key element in
it's tough to find a good traditional "offline" marketing.
one that's still available. Having a unique, catchy name does
Unfortunately the domain name wonders for any business. However
industry is full of opportunistic when it comes to an online
"traders" who buy and sell domain presence, you might just be
names without any intention of better off with a domain name
even using it themselves. Because that is rich in keywords.
of this, the majority of the
registered domain names don't Search engines primarily work on
even have a website to go with keywords as you may know. You
it! enter a search term or "keywords"
and the search engine produces
This can be quite frustrating as results based on their formulas
you seek out a domain name for and the websites they believe to
yourself to build a website for. be the best fit for your search.
But at the end of the day in a
first-come first-served world, we Now, there are many Search Engine
must try and find another way to Optimisation techniques that can
find that great domain name. be used by anyone on any site.
The same techniques could be
There are several tools that can applied to a lot of sites, so my
be very handy when it comes to question is what could possibly
looking for a domain name. I be the 1 thing that is unique and
discuss these tools in another could separate one site from the
article. Here we will discuss other? Of course, domain names!
what makes a good domain name.
I prefer to have keywords in the
To brand or not to brand? domain names that I own because
this is what could give me the domain names to draw the traffic,
edge over competitors. Of course and redirect them to your
it's not so important if your business name domain.
website is a personal one and you
are not looking to make any money Hyphens or no hyphens?
from it. But if you are selling
something or wanting to make Another common topic of
money off your website, I would discussion is whether to use
strongly recommend using keywords hyphens in your domain names. I
in your domain names. Just to own mixtures of both hyphenated
prove it, go to http://Google.com and non-hyphenated names. There
and search for "domain name". You is nothing wrong with hyphens. In
will see in the results that any fact, for search engines you are
occurrence of the words "domain" helping them by separating words
or "name" is actually in bold. So that could be read differently.
Google is definitely looking out Here is one example:
for your search terms and http://mikesmithstables.com
highlighting them for you.
This domain could belong to a
On the other hand, branding is horse trainer "Mike Smith", as a
still a strong concept online as website for his racing stables,
well. If you find that catchy or it could also be read as "Mike
name (such as....hmmm Google?) Smith's Tables". So there is
and market it well, then you definitely nothing wrong with
could be well on your way to hyphenation, as it would actually
word-of-mouth fame in no time! help to distinguish where the
words end in the above example.
If your business name is The only small problem you will
available, register it. You can run into is word of mouth
always register keyword rich advertising where people will
have to call out the hyphens. But commonly accepted, particularly
believe me, you want all your in cyberspace. Thanks also SMS
traffic to come from search messaging, we are no used to the
engines because it's free and the use of "2″ instead of "to",
volumes are enormous. "4″ instead of "for" etc.
Whether you choose to use such
What about using abbreviations? variations in your domain name is
totally up 2 u (ok I was trying
If your preferred name was to be funny..).
something like
http://flowerstoyou.com but it Don't forget however that word of
was taken, but you see mouth advertising will always
http://flowers2you.com is require the person making the
available, should you take it? recommendation to remind people
There are several common of the substitute.
abbreviations or variations of
certain words that are almost
About the Author:
How to start a website is a blog written by Daichi Hoang of Flair Pair - A web development group. Flair Pair provides affordable web design and affordable web hosting solutions.
Read more articles by:
Daichi Hoang
Article Source: www.iSnare.com
