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Business And Podcasting Finding The Benefits
n recent years, podcasting RSS feed is an XML file format
has become quite a that provides web content or
phenomenon. Who hasn’t summaries of web content together
heard of iPods or Apple iPods – with links to the full versions
small portable and trendy media of the content and other
players? Originally intended for metadata. Listeners need to
users to listen to music even subscribe to a podcast only once.
while on the go, podcasting is They can subscribe to podcast
now used by companies as a feeds with Yahoo, iTunes or any
marketing tool to communicate desktop podcast RSS feed reader
with their target audience and software application. Fresh
grow their businesses. Media, content is then delivered
fashion, technology and the automatically to them as it
consumer markets have especially becomes available without them
benefited from podcasting as having to do anything. Listeners
present day consumers become more can also download and listen to
tech-savvy. any programming of their choice
whenever and wherever they want.
Podcasting Defined With podcasting, listeners have
full discretion over what they
Podcasting is shortened for iPod listen to and when they want to.
and broadcasting. Tech experts
refer to it as personal on demand Podcasting is just like radio
casting. In plain language, broadcasting with a difference.
podcasting is simply a method of Broadcasting happens at a set
making radio-quality audio files time and place. If a listener
from the Internet available for wants to avail of the broadcast,
download through an RSS feed to a he has to be in front of the
computer, iPod, MP3 player or computer at the exact time. Even
other portable audio devices. An if a radio broadcast can be
recorded for listening later, it awareness and reaching out to a
still requires manual work. On larger targeted audience. Adding
the other hand, it is possible to podcasting to blogging and other
listen to podcasts from diverse marketing channels can bring
sources at a listener’s beneficial impact on any
convenience. Podcasts are business.
available online or from any
mobile audio device. Podcasts Podcasting is an innovative way
eliminate time and content to promote business. It is not
constraints. Listeners also have just text or images on a blog
access to the audio archives of page but listening to someone
the programs they like. talking. It is a human voice
speaking to listeners. This is
Podcasting’s popularity is simple definitely a more effective way
enough to understand. At length, to gain customers and potential
it is an inexpensive way to clients’ loyalty.
receive and discover information
and communicate with others. It There are various ways to put
is, therefore, no surprise that podcasts to good use. For one,
podcasting is becoming a you can offer your listeners
mainstream communication medium short audio messages just like an
for businesses wanting to touch e-mail course. It has a much
base with potential customers better effect than e-mail
globally. messages or newsletters in the
box. If you have a podcast,
Business Benefits Gained listeners can stream the audio
and let it play while doing other
Business blogging is an effective tasks. You can also record
marketing tool in creating online seminars live or interesting
visibility, extending brand excerpts as sound files and
upload to a blog where listeners directory which boasts of over 40
who have subscription can listen million listeners.
to the podcast. You can also
provide company news and updates Businesses are also using podcast
thru podcast. You simply create to promote their products and
an audio message and post it in services. They publish podcast
your podcast. There are other shows regularly to allow
different ways prospective customers to be
exposed to their products. This,
Having a properly executed in turn, will create interest in
podcast that delivers honest, their product or service and
timely and relevant content can subsequently drive sales and
increase visibility. The whole increase brand perception.
concept behind blogs and
podcasting is to give users Another benefit of podcasting is
information that is difficult to interviews with guests in your
find. Podcast is about credible particular niche who the audience
content that people will want to can learn from will establish
listen to. Delivering significant your business as a leader or
content to targeted audience expert in your industry. Internal
yields high return on investment communication is another area
as compared to any direct where podcasting can be of good
marketing campaign. Coupled with use. Instead of sending out
this, search engines will index periodic newsletters, conducting
these podcast feeds. Blog and training, business podcasting is
podcast directories will list a cost-effective method of
them too and targeted audience distributing and sharing
will subscribe to the podcast information. Company staff can
feeds. A quality podcast can also simply download updates to catch
be listed in the iTunes podcast up on corporate developments and
listen whenever and wherever they
want to. The MP3 file is uploaded or
published to a blog from where
The possibilities for businesses listeners with subscriptions from
to use podcasting for its that blog can download and listen
benefits are immense. Businesses to the podcast. The MP3 file is
that create podcasts can have referred to as RSS feed. The RSS
direct communication with a feed shows up on the blog as a
focused audience. Podcasting adds list of descriptions of one or
a human voice and a distinct more episodes of the podcast
personality that builds listener available to the listener. The
loyalty. description contains the date of
publication of the feed, title,
Podcasting Process Summarized brief description of the feed or
of the series that the feed is
Realizing the limitless benefits part of, author or presenter. The
of podcasting, the logical listener enters the feed URL into
question that comes to mind is a software application called
how to create and deliver podcatcher. The podcatcher
podcast. First, create your audio downloads podcasts (free or paid)
content. This can be spoken and regularly checks for new
commentary, interviews, additional feeds and downloads
presentations and updates. You the new feeds automatically for
can use a digital voice recorder the listener. This can be
with plug-in microphone or the downloaded to either a mobile
microphone that comes with a audio device or personal computer
computer to record your audio depending on the application that
content. Save the audio content the listener is using.
in the form of an audio file or
MP3 file. Listeners can then enjoy
listening to their podcast of convenient. However, it is
choice any time and any place important to touch base with
they want to. As long as you customers and prospects using
listen to podcasts in your various marketing channels.
computer only, you can use the Podcasts should in no way replace
audio player like Windows Media newsletters, direct mail
Player, RealPlayer that comes campaigns, teleseminars and the
bundled with the operating system like. Podcasting is a
of your computer. If you want to complimentary marketing tool that
subscribe to a podcast feed, you can be added to the marketing mix
have to install a podcatcher to maximize business benefits
software, the most popular of online. So, start podcasting and
which is iTunes, available as a leverage this new technology to
free download. give your business a marketing
edge.
Simply put, podcasting is
inexpensive, easy to create and
About the Author:
http://www.theinternetone.net
Read more articles by: Danny Wirken
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