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Building A Successful Website In 10 Easy Steps



S


o why do you want a             together – dark colors usually    
website? Would you like to      inspire negative feelings. People 
create a personal page to       might subconsciously reject your  
tell the world who you are and        message because of a cluttered,   
what you dream for? Or maybe you      unpleasant background.            
have a large family, with members                                       
living in different parts of the      3. Don’t use Flash: it is         
world and you’d like to keep the      annoying for visitors that still  
family together at least online.      use dial up and need to wait for  
What about making a living online     Flash to load, it cannot get      
or promoting your business? No        through certain firewalls and you 
matter the reasons, here are a        can rarely find a web designer    
few tips that will help you           able to create a Flash website    
create a professional website.        worth its price. Oh, yeah! Flash  
                                      is expensive. Flash also has      
1. Design a website focused on a      another major disadvantage: it is 
particular topic and then             very difficult to optimize and    
carefully categorize its              reach high SERP. Use no sound –   
contents. If it’s a family site       unless you create a website for a 
keep it to the subject and don’t      music band or other music related 
mess it up with unrelated issues.     topic. Believe it: it’s scary to  
If it’s a business site and you       land on the page that suddenly    
sell flowers, don’t put in web        plays an AC/DC theme.             
design services, escort services                                        
and so on.                            4. Create a clear menu and clear  
                                      navigation on all your web pages. 
2. Avoid heavy loading images,        As in life, people do not like    
especially for the background. It     “dead ends” so don’t lead them to 
is actually advisable that you        dead pages. Help your visitors    
avoid dark backgrounds all            find easily what they are looking 



for.                                  you are. Sure, it is important    
                                      that they know there are real     
5. Make sure your visitors can        people behind a business, but it  
contact you. Eventually provide a     is more important that you first  
contact phone number, fax and         underline the benefits a visitor  
email address on each page. If        can find on your website. Place   
not, display a clear contact          the information about who you are 
button. Note that people HATE to      in the proper “About Us” category 
fill in long forms. If you must       and let the visitor decide        
have one, don’t force the             whether to read it or not.        
visitors give out information                                           
they normally wouldn’t like to.       8. Use special characters         
Keep it simple. After a visitor       carefully on your page copy. This 
has contacted you, make sure you      includes ALL CAPS, bold and       
answer it time. Failing to answer     italic text. Try not to underline 
questions and requests could          phrases or words, as people tend  
damage your good name.                to consider underlined text as    
                                      links. Use special characters     
6. If you collect private             solely for what really matters,   
information – yes, email address,     when you really want to highlight 
phone number and name are             an idea.                          
considered private information –                                        
provide a clear link to a             9. Do not display any “under      
disclaimer and privacy policy.        construction” pages on your       
You don’t want your visitors to       website. If they are under        
believe you are going to sell         construction keep them offline    
their email addresses to              till you are ready. Also avoid    
spammers, would you?                  dead links or 404 error messages. 
                                                                        
7. People don’t really care who       10. Always have a linking         



strategy. This will boost your        steps in creating a professional, 
site in the search engine results     user friendly website. There are  
and will give your visitors           other important aspects you       
access to valuable information.       should consider: designing with   
Make sure that you link to sites      web standards, optimizing your    
that complete your website. If        web pages for both visitors and   
you are selling lamps link to         search engines, promoting your    
lighting magazines, interior          website and so on. But for the    
decoration companies and so on.       beginning these ten simple steps  
                                      could make the difference between 
These are just simple rules that      success and failure.              
will help you make the first          

                              






About the Author:

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. No programming or design skill required. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com


Read more articles by: Scott Lindsay

Article Source: www.iSnare.com


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