mails are quite a powerful practicing it.
marketing tool, if not
misused. Misusing If you are serious about Internet
electronic mail is an actual marketing you cannot use emails
trend. It happens to us all on a to spam people trying to make a
daily basis. You’ve received sale. You should use emails to
them: the very inviting email communicate with your clients and
that suggests to visit a certain business partners. Writing a
website where a wonderful Russian business email is not as easy as
lady awaits to become the perfect it may seem. When you send out a
bride, or to read news from a business email you send a message
Nigerian magnate that wants to that represents your company. If
give us a few million dollars, the email is not properly written
etc… the clients will doubt your
professionalism. It doesn’t
These are really annoying Spam matter what business you are in.
emails, but these are not the Sending a properly formatted
only emails that are Spam. Even email shows respect for the
legitimate companies perform a receiver. Just consider emails
type of less insistent Spam to your online stationery. Treat an
sell their products. As a matter email as you treat that perfectly
of fact they do not really Spam, designed piece of paper you use
but send unsolicited commercial to write business letters on.
emails. Because people don’t
really know the definition of When you compose an email you
Spam (unsolicited bulk email) notice that there is a subject
they tend to treat this type of line. Don’t ignore it. That’s the
Internet marketing approach most important part of your
aggressively and lose trust and message: type in a short summary
respect for the companies of your message. This is how the
reader will know how urgent or follow your message easily.
interesting your message is. For
example, if you write a message Last but not least, don’t forget
as a follow-up for a phone your email signature and the
conversation, write that in the disclaimer. The email signature
title. It will remind your client is a very good promotion tool.
or business partner that he or Business signatures start with a
she was expecting a message from brief, serious courtesy, followed
you. Don’t assume that people by your name, your function, a
will just remember who you are brief description of your website
and what you do. Unless you or business (that will act like a
already have a long-term sales pitch) and a link to your
partnership, understand that they site. Don’t forget the http:// in
are busy too, and don’t waste your link, as many email programs
their time. fail to identify www.yoursite.com
as a link, forcing the readers to
When you format your email, keep copy-paste it in their browsers
in mind that plain text is still instead of conveniently clicking
the best email format. Some on it to see your site.
people disable html. If you are a
huge fan of HTML, send your email The disclaimer is also very
as plain text and HTML, allowing important, especially when you
your readers to make the choice. send attachments, for example:
Keep your lines and your message “Although reasonable precautions
short and clear. Don’t “stuff” have been taken to ensure no
your message with words. Remember viruses are present in this
to respect your client’s time: email, (your company) cannot
get to the point. Use line breaks accept responsibility for any
to separate paragraphs and ideas. loss or damage arising from the
The reader should be able to use of this email or
attachments.” entrepreneur, you’ll be sending
emails every day. So build up a
Remember: any document you send strong business identity and
out of your company, whether in BOOST YOUR BUSINESS by sending
electronic format or paper, needs out professional emails.
to respect your corporate
identity standards. As an online
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. No programming or design skill required. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com
Read more articles by:
Scott Lindsay
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