he Intelligent Designing the beginners.
or Basic Design Guidelines
are related to the creation There are innumerable examples of
of media and site products. For line segments like roads, desks,
that, you are to learn some very walls, buildings, orange juice
basic things about it. You can containers etc. All these objects
learn a lot and can improve your are straight and consistent
ability to make appealing and looking. Any change or diversion
intelligent creations in the will add odd to the shape. Life
following areas. is at risk on road if it is not
properly lined. When turning
1. Lining Things Up comes abruptly, accidents occur
2. Using Variation regularly. A slight change in the
3. Giving Breathing Room curvature causes unprecedented
4. Using the Grid and irreparable damage. A road
5. The Golden Section barrier prevents a driver from
6. Lining Things Up viewing the whole turn.
It looks good when you line up If we look at other things like
things. Things scattered all over desks, it is completely straight.
do not look nice. But you are to It is good for writing. It fits
know which one to line up. Here well against straight walls and
are some guidelines. Generally looks nice. Buildings too have
speaking, straight or smooth convenient shapes for space
lines look good. Uneven or efficiency. At some instances,
inconsistent lines do not look the curved buildings too look
good. Sometimes a nice contrast beautiful. Yet they are often
can be made by aligning different very even. Often the curve is
elements. However, starting with accompanied by a straight line in
things that line up is good for another dimension e.g. the orange
juice in little square boxes. A no turns are quite boring. In the
long rectangle box makes a good same way, if everything lines up
marketing. Containers having on the same line in the web
crumpled or dented lines are of sites, the page will look very
little demand. You won’t be boring. Better you change it with
tempted to buy that carton. The some variations like bold titles,
benefits or utility mostly depend lists of items, and indented
on alignments be it straight or text.
evenly curved lines. If we pay
our attention to the nature, we Such variations will break up the
will see the innumerable examples monotony of straight lines and
of straight lines. Trees are can add value to a design.
basically straight lines. Trunks However, with innumerable
of redwood trees go to the same breaking or inconsistency, the
direction with remarkable design can be odd looking as line
consistency. There is a up things sometimes look
competition to grow high up in monotonous. If you put texts one
search of sunlight. at the edge of another, it will
have a claustrophobic look. Some
Line up the straight lines for sites have lots of information
your designs. Line up image edges on one page but no proper
with other image edges and lines. margin or breathing space between
Line up texts with texts and elements. The result is negative.
other elements with same nature. That is why it is expected to
This is a fundamental principle have text margins, frames or room
of designing. to breathe.
Variations add design. That is It is important to use graph
why simply line up outlook is papers to help you line up
boring. Straight long roads with things. Draw a measured grid.
However, in the final design you proportion. If you deal with
can remove this grid. You can use math, you can learn it better.
it in the layout to ensure things The golden section is nothing
being lined up nicely. The more than a third. To make a
professional designers use an picture look good, the golden
imaginary grid without having it section is a little more than two
displayed in the design. third of the sky. The same rule
applies to others compositions.
The golden section is an It has some relation to basic
important part of the basic geometry. It seems to vibrate
designing. It is nothing but the with the sense of beauty.
golden ratio or the divine
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