utoresponders can be a will be contacting you shortly.”
great way to interact with
customers in a hands-free This sounds pretty good, doesn’t
way. It is ideally suited to it? However, the problem comes
providing visitors with a when follow through on email
specialized ecource or inquiries are lax or a response
newsletter. In fact, online is delayed.
businesses are finding
autoresponders a wonderful If a customer (or potential
marketing tool. customer) took the time to
contact you they are looking for
Many businesses use an answers – now. If you don’t
autoresponder on email inquiries. respond in a timely manner they
However, there is a problem that will look elsewhere.
can develop when using standard
email autoresponders. The premise We’ve all received those
is that the customer can receive autoresponder-generated emails.
an immediate response letting In some cases that original
them know the email has been generic email is the only one the
received. company ever sends. This gives a
strongly negative impression of
Often that email looks something the company.
like this…
If you have use autoresponders
“Thank you for contacting the XYZ for email please consider
Company. This is an automated evaluating how effective you are
response, but be assured we will at making sure those emails are
respond to your email. responded to once the automated
email is sent.
“We appreciate your contact and
Customers often become customers interests are being fairly and
based on their belief that you completely represented.
view them as something more than
simply a means to derive an This is the same idea for any
income. Does your email response business. Customers who have a
allow those customers to envision positive experience with your
you as the caring business owner company are more likely to come
you are or as someone back again. So, if you use an
unresponsive to their questions email autoresponder make sure
and concerns? responses to those emails remains
a high priority.
Follow through is a difficult
proposition for any company, but If you feel you are receiving too
it is vital when it affects the many emails spend some time
ongoing partnership you have with improving your FAQ (Frequently
your customers. Asked Questions) section and
providing an email link to the
Real estate businesses thrive on answer in your FAQ section. You
providing meaningful follow up should also encourage visitors to
with their customers. These visit your FAQ section first and
customers can work with numerous then contact you if their
real estate firms, so if they question is still not answered.
choose one to work with they want
to be sure that their best
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Read more articles by:
Scott Lindsay
Article Source: www.iSnare.com 
