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Are You Wasting Money By Paying Your Web Designer For SEO
eb site designers know website look good to the client,
that keeping the client thus satisfying them visually. An
happy is the most SEO professional is ultimately
important thing; however, this motivated to gain top search
approach often backfires when one engine rankings for competitive
of the client’s goals is to gain keywords, thus gaining
top search engine rankings. Good visibility. More business owners
SEO web site design delivers a are now waking up to the fact
beautiful and functional website, that web designers are more
a pleasant experience for those artists than online marketers. So
who use it, and a search it is vital to have the SEO
engine-friendly design. But what professional and web designer
happens when a web designer has a work together cooperatively on
client who wants aesthetics or web site design.
navigation that takes away from
the site’s ability to gain top "We do search engine
search engine rankings? Do web optimization, too."
developers go along with their
client’s wishes at the expense of Often, a web site design company
search engine rankings, or do does a few aspects of search
they politely guide the client engine optimization but does not
toward achieving all of their really do what it takes to gain
goals? top rankings. Companies can get
roped in on this claim because a
The biggest difference between firm does a great job at web site
web designers and SEO design or because the client has
professionals is what motivates “one-stop shop” syndrome, and so
them: creativity versus strategic assumes a design firm is equally
thinking. A web designer is skilled at SEO.
ultimately motivated by making a
Most web developers do not
consider the implications of It’s important to find a good web
search engine optimization during developer who will listen to your
the design phase. For example, to requests, and who also will
gain top rankings for competitive advise you on the best way to
keywords requires outranking implement the design and SEO. He
hundreds or even thousands of needs to talk realistically with
other websites that have already you if the amount of work
been optimized for that keyword. involved is not within your
Simply updating the meta tags budget. Too often, web developers
will rank the site at the bottom simply implement a client’s
of the “optimized” heap and will wishes without addressing the
require ongoing work to gain a limitations and problems that
top ranking. come with that solution. Ethical
and knowledgeable web developers
The client wants to keep costs can explain why you want the
down, so the web developer opinion of an SEO professional.
compromises the SEO to stay
within budget. The client needs There are a number of issues that
to know from his advisors web designers might not handle
(designers and SEO professional) correctly when top search engine
what is and is not practical, so rankings are important,
he can reassess the budget and including:
design based on information
supplied by an SEO expert. Search engine-friendly design
Because budget is important,
developers often shortcut past Obviously, you want visitors to
this advisory checkpoint – at the have a good experience on your
expense of gaining top rankings site. But you also want search
for the client’s site. engine spiders to find all the
pages and content that will rank but the further along a shopper
your site for a particular is in the buying process, the
keyword. If your site isn’t more search engine-friendly the
spider-friendly, it will never be system.
top ranked. Here are some of the
search engine-friendly web design * Unique title tags for each page
issues we deal with regularly: of the site. Many automated web
design programs and dynamic
* JavaScript drop-down or database systems do not allow for
slide-out menus can prevent more than one title tag for every
search engine spiders from page of the site. Using a design
following navigation links in web that describes the uniqueness of
pages. There are several design each page of your site in the
alternatives that involve text title tag achieves better
links and don’t cause this results.
problem.
Navigation structure
* Requiring cookies on your
website also prevents spiders Search engines don’t notice if
from indexing your content. your site has creative
navigation, but do notice if the
* Web pages that require users to navigation is cluttered.
input any type of information in Depending on how many pages your
order to access the content site contains, tightly focused
blocks search engines from your content organized by topic can
pages. pay off with higher search engine
rankings. Design navigation to
* Shopping cart systems that optimize themes and internal
invoke session IDs. All shopping linking.
cart systems utilize session IDs,
Website redesign etiquette use a filter to remove duplicate
content pages and spam from the
After a redesign, there are results they provide.
usually old pages that are no Unfortunately, many good web
longer used and might have been developers’ work has fallen
removed from the web server, but victim to the duplicate content
which are still listed in the filter. These developers
search engines. Don’t miss out on unknowingly do a disservice to
search engine traffic because their clients when there are
your web developer didn’t things they could do to avoid
redirect those old URLs to the their pages’ being filtered out
new ones. There are various of the results. Common causes of
protocols, depending on the web duplicate content include:
server, to handle URL redirects
and maintain search engine * Identical web pages – whether
rankings. A custom error page is affiliate sites, copied pages or
also useful for visitors who doorway pages – that have the
click on a broken link or an exact same content on them.
address that is no longer
available. * Product description pages with
the exact same description as
Copywriting and duplicate content pages on the manufacturer’s
issues website.
If your web page contains the * Improperly hosting multiple
same wording as another page on domain names for the same
the Internet, it could be website.
filtered by the search engines
because it is considered Without question, original
duplicate content. Search engines content is the best content for
websites. Always use a quality To see how your site could be
copywriter to make your web improved, contact us. We’re happy
writing unique and compelling for to provide a complimentary
your particular audience. consultation.
Conclusion type="text/javascript">
About the Author:
Tom Shivers, an search engine marketing expert in the Greater Atlanta area. President of his company "Capture Commerce" visit his website for more articles about SEO http://www.capturecommerce.com/
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