n the past, website
directories, online PopIn ads receive a click trough
classifieds, safe lists and rate of 1% - 2.0% (some popin
banner ads were all terrific ways layer ads receive a CTR of up to
to obtain website traffic. But 5%)
the Internet is a dynamic medium
that is constantly changing. And Banner ads receive a click trough
some methods just haven't been rate of 0.2% - 0.6% (some banner
able to keep up. ads receive a CTR of up to 2%)
On top of that, cost-per-click That means that if your PopIn ad
advertising is costing today's receives a CTR of 2%, a 100.000
entrepreneurs as much as several PopIn impressions campaign (avg.
dollars per visitor! cost: $200,00) will bring 2.000
(targeted) visitors to your web
Search engine optimisation is a site with a cost per targeted
long-term strategy, costing visitor of $0.10 only.
thousands of dollars (unless you
do it yourself) but results are Targeted visitors are people that
not guaranteed... have clicked on your ad to visit
your site. These are visitors
Pop Under advertising campaigns that already have some idea of
are cheap but you have to know what your site offers and have
how to properly set-up a pop come to look for more
under campaign. information.
In my opinion, PopIn (layer) ads Do a search on Google or Yahoo
are a terrific (and cheap) way to for PopIn Advertising to find
attract the attention of companies offering this type of
thousands of visitors: advertising.
value for free to motivate the
Tips for a successful ad: Use a viewers to click trough to your
catchy headline, a dark website.
background and offer something of
About the Author:
John Iacovakis is an Internet consultant and has over 10 years
of marketing experience. He is the owner of CreativeNet Online Advertising
http://www.cnetcs.com
Read more articles by:
John Iacovakis
Article Source: www.iSnare.com
