nce upon a time, the search engine era, webmasters
search engines relied on understood the importance of high
META tags: keywords rankings and some started using
(especially keywords), titles and "black magic" approaches: keyword
descriptions. There was no need stuffing, doorway pages, adding
to optimize a website, there was text with the same color as the
no need to hire professional background and other unethical
content writers to create techniques.
valuable web content, no one
cared about keyword density on Let's Talk Dinosaurs
pages.
The first search engines, now
Once upon a time, being on the extinct, were Archie and Gopher.
Web was not so costly. There was As a matter of fact they were not
no such thing as "valid html"; no really search engines, but tools
one tried to impress you with a used to collect data from the
Flash site... It was all simply web. For example Gopher was
the Web's Stone Age. Oh, the good indexing text documents. A new
old days! It used to be so easy Web era began with the birth of
to influence the search engines Wandex (now extinct) and Aliweb.
and get high placements in their Aliweb is really the Web's oldest
result pages! And no one really search engine. However, neither
cared about web standards, design Wandex, nor Aliweb influenced the
techniques, or patterns. The Web as much as WebCrawler. This
prehistoric search engines were was the first full text crawler
nothing more than word matching based search engine ever.
filters. All that, no longer than
fifteen years ago! WebCrawler set the standards for
the modern search engines. Since
From the very beginning of the 1994 (the year WebCrawler was
born) creating web content, success. Now the Web is all about
search engine friendly websites challenge, competition, web
and being number one in the analysis, web stats, search
search engine results, engine algorithms, online
transformed the Internet. branding, online public
relations, new media, blogging,
Yahoo! and Google, the present getting the best SEO software,
Giants, are also very old: Yahoo the best SEO tools, and much-much
was born in 1995 and Google one more. This is all for achieving
year later. As you see, it's not web supremacy: high rankings in
always the first born that takes the SERPs.
over and leads the family
business. Google and Yahoo have GoTo.com introduced Pay Per Click
always been competing. While in 1997 and is now called
Yahoo! was more of a directory Overture. The technology had a
than a search engine, Google simple idea: human edited search
(once called "BackRub") based its engine submissions. It worked
rankings on link popularity to because the results were
determine the importance of a definitely better than the
website. automated process. GoTo.com
started selling traffic, and
The Modern SEO Challenge other web Giants soon copied the
PPC model: Google AdWords, Yahoo,
In 1994 it was easy to get good etc.
rankings in the search engine
results. This could be done by Yes, things have changed over the
simply submitting websites into past 15 years but with hard work
web directories and search and dedication, high search
engines. Today however there is engine ranking can still be
no such a thing as overnight achieved.
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com
Read more articles by:
Scott Lindsay
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