ith summer over and fall og/"
decidedly underway, if title="http://pages.ebay.com/cata
you haven’t started log/" target="_blank">thinking about what you’re going color="#001000"
to sell this holiday season, it’s size="-2">http://pages.ebay.com/c
high time you did. Holiday buyers atalog/)
are already going online, and you
need to be sourcing seasonal Holiday Hot List
trends so you can give your
buyers exactly what they’re The holiday hot list gives you
looking for. industry insider
information—you’re getting an
Thankfully, eBay makes the Market analyzed breakdown of all eBay’s
Research portion of your holiday own Market Research statistics.
product sourcing a snap with two Enthuses eBay University
very helpful resources: instructor Janelle Elms ( href="http://JanelleElms.com"
•The Holiday Hot List (href="http://pages.ebay.com/selle target="_blank">rcentral/holidayhotlist/" color="#001000"
title="http://pages.ebay.com/sell size="-2">http://JanelleElms.com<
ercentral/holidayhotlist/" /font>), “EBay has taken all
target="_blank">color="#001000" managers, and given you a list of
size="-2">http://pages.ebay.com/s exactly what items are going to
ellercentral/holidayhotlist/t>) different categories, from
antiques to computers to toys.”
•The Holiday Catalog (href="http://pages.ebay.com/catal Not only that, they give you the
keywords that buyers have But unless, besides being an
traditionally typed in to find online retailer, you’re also a
those items. You need to pay Star Wars enthusiast, you
special attention to those wouldn’t know to include that
keywords because it does you no term in your headline.
good to source all the right
products and list them under Holiday Catalog
terms no one is searching for.
You can’t assume that you know The holiday catalog goes out to
what buyers are going to call eBay’s top buyers, filled with
things for a number of buyer recommendations.
reasons: However, it may prove even more
useful to eBay’s smart
•People from various geographical sellers—what better way to
areas give the same items get product sourcing ideas than
completely different names. You to see what items eBay is
may never have heard anyone from promoting to their top buyers?
your area call your item by a Advises Elms, “Use eBay’s
certain name, but that might be advertising dollars and go source
the only thing people from the products that eBay is putting
another locale have ever called in front of buyers.”
it.
In addition to giving buyers
•People often type in very ideas of what to look for this
specific words or terms that holiday season, eBay is also
you wouldn’t know unless you were telling buyers how to find those
an expert in that particular products and making keyword
category. A buyer searching for suggestions. The recommendations
Star Wars figurines may type in are very specific: Shoei
“ROTJ” for “Return of the Jedi.” motorcycle helmets, Alpine Star
motorcycle jackets, Under Amour despair. Take advantage of eBay’s
shirts, etc. This is immensely holiday tools to see what
helpful to you, as a seller, you should be stocking up on and
because it lets you know what how you should be getting
keywords you need to be including those items in front of buyers.
in your titles. With the right products and the
right keywords, you’re putting
The holidays are your prime yourself in position to
selling season, but you have to capitalize on the biggest selling
prepare and do your sourcing opportunity of the year.
ahead of time. If you’re getting
a late start this year, don’t
About the Author:
Product Sourcing Radio is Created and Hosted by Chris Malta and Rob Cowie of WorldwideBrands.com, Home of OneSource: The Internet's Largest Source of Genuine, Factory-Direct Wholesalers for online sellers. Click Here for FREE E-Biz & Product Sourcing info!
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Chris Malta & Robin Cowie
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