ffiliate marketing can you feel comfortable supporting.
prove a very profitable Consider the following factors
online venture – you’re when researching a program:
basically promoting someone
else’s product, for a percentage Affiliate Training and
of every sale you generate. You Support
can endorse products Look for programs that have a
complementary to your own, or dedicated affiliate manager to
just find a niche you’re provide you with the support and
interested in promoting. But materials you need in a timely
according to Wade Schlosser, of fashion. Ask questions, and
href="http://AffiliatePrograms.co they answer your emails and phone
m" calls.
title="http://AffiliatePrograms.c
om" target="_blank">color="#001000" differently, so ask the affiliate
size="-2">http://AffiliateProgram manager which of their materials
s.com, you need to be convert most effectively with
discriminating with your your site type and traffic
endorsements. Warns Schlosser, demographics. Make sure they
“If you push poor-quality offer the kind of content you
products or lousy services, need to effectively pitch their
you’ll quickly gain a bad products to your consumers:
reputation on the Internet.”
• Keyword research for content
Signs of a Good Program creation
Before you sign any affiliate
agreements, explore different • Coupons, sweepstakes, and
programs and find the ones that discounts
want that money funneling back
• Text links and banner ads into your marketing campaign as
quickly as possible. Also find
• Dynamic data feeds (ex: out the method with which you get
articles, blogs, podcasts, RSS paid – do they have an online
feeds, etc.) to ensure the payment solution that moves your
product information you’re money into your account as soon
publishing is up-to-date and as the numbers are finalized?
accurate Will you have to wait for a
check?
• A private or “white” label –
this is a domain name that Take a close look at the
provides all the content info you affiliate percentage, and make
need, as well as pictures, forms, sure it’s comparable with similar
etc., for you to cut and paste to programs in the same industry. An
your web site absurdly high commission, like
75%, may be a red flag that the
• A dedicated 800-number with program is merely a
affiliate tracking lead-generation scam, taking the
targeted leads you send them and
Payment and Commission reselling their contact
Plan information to other companies in
Note what actions you get paid similar industries.
for – per lead, per sale, per
click, etc. Make sure your
Acceptable Traffic consumers won’t have to fill out Certain industries don’t do well
endless forms that will likely with certain types of marketing,
discourage them and cost you like incentive marketing; and not
sales. Look to see the frequency all affiliate programs accept all
with which you get paid – you kinds of traffic. You don’t want
to rack up $5,000 in sales for a damage it. That’s why you have to
program via email marketing, only take the time to ensure that you
to learn they don’t accept email want to be tied to the merchants
sales. That’s why you need to you become an affiliate for. Says
read and understand a program’s Schlosser, “Affiliate marketing
policies
before you sign can be a great source of online
up. The affiliate manager can income. The key to using it
help you determine if your type successfully is doing your
of traffic and marketing homework and finding programs
techniques are a good match for that are well-suited to your
their company. business model and marketing
techniques.”
The companies you support can
either enhance your e-business or
About the Author:
Product Sourcing Radio is Created and Hosted by Chris Malta and Rob Cowie of WorldwideBrands.com, Home of OneSource: The Internet's Largest Source of Genuine, Factory-Direct Wholesalers for online sellers. Click Here for FREE E-Biz & Product Sourcing info!
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