hat is a quality page
incoming link? This
article describes the key Google and the Google-powered
characteristics of a perfect search partners seek relevance in
link. For explanation purposes, the interconnectedness of web
the sample company is a shoe pages. Incoming links should be
retailer called Fred's from pages where the content on
Sports, and the keyword that page is related to the
phrase being optimized for is content of the page that is being
"blue Nike sneakers". linked to. A fishing related page
linking to a casino site is an
Key word phrase in anchor example of a non-related link. A
text jogging related page linking to a
blue Nike sneakers product page
Unless you put your keyword is related and is looked upon
phrase in the anchor text (the favourably by the search engines.
text that describes the web site
being linked to), you are wasting The link goes to a relevant
a lot of link power. page
Unfortunately a lot of people
don't know this an end up putting Another mistake that people make
their company name in the link is always linking to the home
text rather than the keyword page rather than to the most
phrase that they want their relevant page to the anchor text.
company to be found by. Much If the link anchor text is "blue
better that they link anchor says Nike sneakers" then the link
"blue Nike sneakers" than "Fred's should go to a page about blue
Sports Store". Nike sneakers, not the home page.
This is by far and away the most
The link is from a relevant common linking mistake.
The link is one-way, not
The link is from an authority reciprocal
site
Google's algorithm looks for link
Links from high Google PageRank exchanges between sites and rates
sites are worth more, a lot more, these links lower than straight
than links from other sites. It's one-way links. If possible, look
all about trust. A link from a for one way links by creating
trusted site tells the search link bait - compelling content
engines that the sites linked to that will encourage people to
are also trusted - it's a vote of link to your pages.
confidence from a credible
source. Links from .gov, and .edu The link is within the body
sites are also reported as having copy - not an advertising
more weight than standard links. zone
They are also more difficult to
get adding to their perceived Linking should be a natural part
quality. of the body copy. Recent reports
suggest that the search engines
The link is at top of the will derate links from parts of
page the page that are traditionally
sold for advertising. these tend
Links from the top of a page to be the margins, header and
(except for the header), are said footer areas of the page.
to have more weight than links at
the bottom of pages. It's the The link does not have a
same with keyword phrases. A nofollow tag
keyword phrase in the heading is
worth more than in the body text. The nofollow tag is a recent
innovation that tells the search
engines that although I am links.
linking to this other page, I do
not vouch for the page's
integrity. In short, the nofollow tag tells the search engines to type="text/javascript"> src="http://pagead2.googlesyndica
tion.com/pagead/show_ads.js">
About the Author:
John Hacking, SEO Brisbane, is Product Manager for Search Tempo, a Brisbane specialist SEO company. Search Tempo also conducts SEO training.
