Advanced SEO Techniques Website Design Internal Page Rank and Nofollow

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span                            with the top left table, and scan
class="cap">Among       its contents first, then go the
the many advanced SEO           next table and so on. If your
techniques that most people fail      website is designed using tables
to put into practice on their         rather than CSS, and you have a
websites is an internal linking       left hand navigation table and
strategy that can be used to          then a table containing the bulk
improve the way search engine         of your content, the spider will
spiders crawl your website, and       read your top navigation link
also to optimize the Google Page      first, and leave your home page.
Rank (correctly PageRank) for        It will not return until it hits
each page. Not only is it             the home page link.

important to make sure that

It will therefore miss most of
spiders are not leaving your home     your content. The answer is
page too quickly, but also that       either to place your navigation
you are not wasting Page Rank on      table to the left of your
pages such as your Contact or         content, so it is visited after
Privacy Policy pages.                 your content, or to use an empty
Collar the Spiders

table top left, then a content

You can collar and attach a        table, then a left aligned
lead to search engine spiders and     navigation table. That way the
make sure that they don’t stray       spider will visit the empty
away from your web pages too          table, then your content and
soon, particularly your home page     then your navigation table, which
that is liable to receive the         is still showing to the left of
highest search engine                 your content, but comes after it
listings.

in your HTML.

Spiders work from top left to

You then receive the full
bottom right, and if you have         benefit of your great keyword and
tables on your site, they start       semantically optimized content,

rather than waste it by the           well as external links. Only
spiders looking elsewhere for         link your Home Page to every
your main content. When              other page if you want the
relevance to a search term is         maximum possible share of your
calculated, (keyword), spiders        site PR for your Home Page.

give most weight to what is

Your total site Page Rank is
contained within your H heading       equal to 1 vote for every page on
tags, the first 100 or so             your site. So if you have 20
characters in the body of the         pages, you have a 20 PR votes to
text, and your final paragraph.       distribute. That does not mean
Your Title Tag is also very           that you have a Google PageRank
important, and you could put your     of 20 – far from it. Nobody but
company name and the main             Google know how many links or
keywords there. That helps your       PageRank points/votes are needed
branding and the calculation of       for each Page Rank vote. It
your listing from the keyword.        could be 10 for a PR of 1, 100

for 2, 1000 for 3 and so on, or

Internal Linking Strategy

something completely different.

Now that you know where your

links to appear to spiders, where

The internal Page Rank for
should they point to? If your         each page in your site can be
site is silo structured, then         calculated since it is a function
your home page should link to         of both the page rank of pages it
each of the main silos. Do not       is linked to and the number of
link to every page in your            other links leaving that page.
website, but to Level 2 pages         You can use this to maximize the
that provide further links to         PR votes for any page on your
your level 3 pages. That is          site, or spread them around pages
because but Google's Page Rank is     you want listed highest. This
calculated on internal links as       calculation involves both

internal links and external the votes, so link the Home Page
links.

to the main silos, and then each

In fact, you can make an           main silo to the sub-pages in
appreciable difference to your        their silo. Everything links
SEO and Page Rank if you use a        back to A. This gives your Home
sensible internal linking             Page 3.60 and your silo pages
strategy. With a 10 page             1.17, the rest 0.40. There are
website, if every page is linked      several options in between these,
to every other page, then your        but the point is that you can use
internal PR votes are one for         linking strategy to maximise the
every page. However, if you link     PR for any page on your site.

Page A to page B and then Page B

No Follow: Beat the
to every other page, and all Spiders

pages back to Page A, you can

The nofollow attribute was
give Page A 3.42 PR votes, page B     devise by Matt Cutts of Google.
3.06 and the rest 0.44, thus          Its intention is to enable you to
optimizing the PR of your first       link to a page without giving
two pages (note how these figures     that page a share of your PR.
add up to 10: 1 for each page).      This can be used when you are

linking to pages that have no

If you want to give your Home      outbound links, and for which a
Page maximum votes, link it to        PR would not be meaningful.
every page in your site, and          Google claim that it uses the
every page back only to the Home      term literally and does not
Page. For the same 10 page site,     follow the link at all, but test
Page A then gets 4.67 Pr votes,       results have been conflicting,
and the rest 0.59.

and it appears to follow it, but

However, for a silo site, it not index it.

is best to have the main silo

Different search engines
pages with a reasonable share of interpret 'nofollow' differently:

Yahoo do not include pages linked     page written in different
by use of the attribute in their      languages and duplicates where
rankings but does follow it, MSN      only the keyword is changed. All
does not count links with             of these can get you in trouble
'nofollow' in their ranking and       and you should use the Robots.txt
Ask ignores the attribute and         exclusion or a specific exclusion
follows everything!

for each page involved.

It therefore appears that you

Summary

can use the attribute to prevent

Advanced SEO techniques can be
spiders from leaving your site by     used to lead search engine
following every link. From my own     spiders where you want them, and
experience, I seem to get few         prevent them from being
spider visits to pages attainable     sidetracked by poorly positioned
by means of a 'nofollow' link,        links to other pages on your
and so can use this to prevent        site. You can use your internal
spiders going where I want them       linking strategy to optimize the
to go.

Page Rang votes for each page in

The easiest way to do this,        website, and can also prevent
though , is by means of the           some pages receiving a share of
Robots Exclusion code in the HTML     your sites page rank.

for each page. You should use

It is important that Google
that on pages such as your            should be able to spider or list
Disclaimer, Privacy Policy and        all of your pages, since that can
About page, and also on pages         not only dilute your overall
with a good amount of duplication     PageRank but affect your listing
such as pages where products are      position, but if you have too may
sorted by name, price,                low value pages being navigated
application and so on with a          and indexed by search engines,
different page for each sorting       they may put you on a reduced
method. The same for the same        crawling status. Try not to have

lower value pages put on a            href="http://www.improved-search-
crawling par with your higher         engine-rank.com/improved-search-e
value pages that you want listed      ngine-rank.html">SEOcious you
higher in the                         will find more details of how to
SERPS.

     calculate your own internal Page
About the                          Rank points, and how to use
Authorid="authorbio"                        search engine spiders crawl your
class="membersnoticewhite">This       website.