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Adsense That Works
eople unconsciously ignore work on a highway, when a looming
ads, not because they billboard will catch your either
aren't interested in the whether you plan to look or not,
products or services that are but on the Internet, there are
being offered, but a natural just too many ads. As a
instinct to focus on the material gut-reaction, the eye skips over
they're reading and block out anything that looks like the
"distractions". Remember: they're "traditional" advertising
on the web to look for banners, regardless of the text
information. That can be a contained in them. That's why if
particular song they want to you look at the studies, 468 x 60
download, an article on their ads, and the 728 x 90 ads,
favorite celebrity, or a chicken actually get the lowest click
recipe they can cook for dinner. through rate.
They're concentrating on that
issue, and their minds are But the challenge of Adsense is
quickly filtering out whatever to make people read the ad, and
seems to intrude on that search. click on it. How do you
That includes the background accomplish that if the brain
noise of the room they happen to automatically dismisses your
be surfing in, and the visual message as "junk"? Simple: by not
noise on the web page. looking like an ad, and then
inserting yourself at the point
Ads are said to be "visual where people would be most
noise", and ironically, the interested in what you say. Then,
larger (and more obvious) the ad, website viewers not only notice
the more likely it'll be ignored. you, but see you as a valid
That seems to go against all solution (or at least, a possible
instincts of advertising—bigger solution) to a pressing problem.
should be better, right? That may
The Color of Money likely to continue reading the ad
text rather than skipping it over
Traditional graphic design it because it's "not part of the
principles will tell you to use page". By the time they realize
bright, contrasting colors to get that it's an ad, they're
somebody's attention (it's also intrigued by the benefit being
called the "bright neon sign" offered (and if they aren't, at
phenomenon). But for Adsense, you least they know about you—much
get better results when you take more than what you would have
the subtle approach and blend accomplished if the ad had been
into the page that you're on. dismissed). By applying this
Instead of looking like an ad, principle to your Ad Sense, you
you are seen as a valid editorial get better results.
content: as informative, helpful,
and credible as the article they Another trick: use the standard
happen to be reading. blue color for your links, but
make the advertiser's URL (the
That's why your ad background and domain name below the ad text) in
its border colors should be the a very unobtrusive color and
same color as the web page on size. Combine this trick with
which it's located. If your making the rest of your website
website's white, then your ad content a non-traditional color
assumes that color; if it's blue, that is not as noticeable as blue
then you know what shade to pick. (for example, a dark green), and
This isn't sneaky, it's reader you have a more subtle way of
psychology. Advertisers in drawing attention to your Adsense
magazines have been doing it for links. Readers will gravitate
years—not copying the color, towards the link, thinking that
but the font of the magazine it is a neutral and objective way
pages. Readers are then more of finding more information, and
click. And you know what that outside that query. To get their
means for Adsense revenues. attention, place a large
rectangular ad above your content
Location, Location, Location (for example, the top center
column) but below the title.
As they say in business, location Then, choose a message that is
is the secret to success: be related to the key words that
where your market needs you (and were probably used. For example,
in this case, reads you). For if it's a website about
example, avoid placing ads on the "widgets", and your article is a
left or right periphery of the review on the latest "blue
page: people don't bother looking widgets" then Ad Sense on "Find
there, since the webtext flow is Cheap Widgets Now!" would have a
from top to bottom. Unless a high percentage of clicks.
photo or other graphical element
pulls their eyes to the side, Why does placing Ad Sense
there is no reason for them to underneath the title work so
look beyond those margins. Plus, effectively? Because there is an
Internet users are conditioned to immediate association with
look for content in the center— content. Your website title
so you also have to be in the summarizes the topic or concern,
center to be deemed "valid the text expounds on it, and your
content". Ad Sense is sandwiched within
those two very important
This rule is particularly true elements. You would not get this
for people who have a very kind of click through if you
specific question or concern and placed it above the title, where
found the page by typing key it's perceived as literally
words into a search engine. They "outside" the topic and hence,
are not interested in anything irrelevant or secondary.
to buy. You can place a third ad
Since Google allows you to put block at the side if you have a
three ad blocks, where do you put short article or are concerned
the other two? At the end of the about cluttering the site.
content, preferably above the Otherwise, put it within the
Author's Box. This reaches the content, catching visitors who
educated, and perhaps slightly may be quickly bored with the
more cynical reader, who had article and may not reach the end
preferred to read up on the topic of it, and is willing to "click
and is now ready to make an away" from the site (and
intelligent, informed decision hopefully to the advertisers).
about what products or services
About the Author:
For more information please visit http://www.theinternetone.net
Read more articles by: Danny Wirken
Article Source: www.iSnare.com
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