dSense has become a major value for their advertising
part of many Internet dollar.
marketers income
portfolios. It's fast and easy With this in mind, if you intend
and of course very lucrative if to monetize your site with
you take the time to learn how to Adsense and want this to be a
implement it effectively. long term income strategy you
need to be familiar with the
Like most income streams though, terms and conditions. Lets strip
there are always people out there away some of the 'legalese' and
who do their best to take take a look at some of the
advantage of the system in any policies, requirements and also
way they can to maximize their the type of activity that may
earnings. Exploiting systems by cause your account to be
taking advantage of the terminated.
shortcomings or bugs in the
system is generally a short term * Up to three ad units may be
deal. As soon as the supplier displayed on each Web site page -
finds out that they are either that's pretty clear. You can have
not getting or not providing up to 3 ad units, regardless of
value for their service, they size or placement, on each of
will very quickly close any your web pages.
'holes' and fix the bugs. When
you take into account the * A maximum of two Google AdSense
millions of dollars that are for search boxes may be placed on
generated from Adsense ads each a page - again, that's easy
month, it goes without saying enough to understand. The search
that Google will go to great boxes are the ones that allow you
lengths to ensure that their or your visitors to search the
advertisers are getting good Internet or your web site using a
Google Search box on your web is one of the reasons you are not
page. permitted to place ad units on
pages that have no other content.
* A single link unit may be The rule of thumb is that you
placed on each Web site page, in should only be placing ad units
addition to the ad units and on pages that contain some sort
search boxes - the link units are of valuable or useful content.
a different format to standard
adsense units. They provide just The reality is that it is in your
the link with no URL or interest to provide useful
additional text. You can have one content. The better your content
of these in addition to your is, the more likely it is that it
adsense ads and search boxes. will appear higher in the search
engines. This in turn brings you
* A single referral button per more traffic and the traffic you
product may be placed on a page - get is mostly people who are
Google will pay you for interested in the subject matter
referrals, but you are allowed of your site. These also happen
only one referral link on each to be the people who are most
web page. likely to click on your ads
simply because they have come to
Those policies spell out what you your web site looking for
are allowed to do. Now lets look information and/or products.
at things you aren't allowed to
do. From an advertisers point of Other things that you need to
view, the quality of the page avoid in order to protect your
their advertisement is displayed account include:
on will bear a relation to the
quality of the visitors who * Never place ad units on
actually click on this page. This pornographic, racist or hate
related sites. approximate time.
* Never place ad units on error, * Never place ads on pages that
registration or 'thank you' you display in Traffic or
pages. Remember, the advertisers surfing/hit exchanges. This is
want their ads on useful, mentioned in the policies and is
relevant pages. Common sense not permitted.
should tell you that these pages
are neither relevant or useful I hope this information has been
for advertising. It's a bit like useful. Adsense is a great way to
placing an ad inside a cabinet. earn some extra income, but you
Nobody goes there looking for need to make the effort to ensure
information or products! you are within the terms and
conditions. At the end of the
* Never click on any of the ads day, common sense should give you
on your website. This is a good indication whether you are
considered fraud (for obvious doing the right thing with
reasons). If you do accidentally Adsense ads. If in doubt, check
click on an ad, make sure you the programme policies at
contact Google support https://www.google.com/adsense/po
immediately and let them know licies.
which page and the date and
About the Author:
Gary Smith has been an Internet user since 1990 and an IT consultant since 1995. His business, SOHO Internet Consulting operates several marketing sites including his Adsense related site - AdsensePublisher.net
Read more articles by:
Gary Smith
Article Source: www.iSnare.com 
