s a website owner and this file it will not index the
someone concerned about website.
Search Engine Optimization,
you don't have to suffer from Of course, don't forget about a
Arachnophobia. Search Engine Google sitemap.
Spiders are your friends! (www.xml-sitemaps.com ) is a good
starting point. A Google sitemap
The search engines deploy doesn't guarantee inclusion by
programs called spiders to Google, but it most certainly
transverse the web and index all doesn't hurt. It enables Google
content available on the to properly and easily index your
internet. These programs follow a site.
set of rules defined by each
search engines algorithm. Spiders It's also a good idea to have a
are in search of information, and separate XML site map and an HTML
SEO is the process of providing version for your visitors to see
information to these spiders in a and utilize. See
manner that will boost relevancy. http://www.kaboodleventures.com/s
itemap.xml for an example.
Search Engine Spiders follow
links on your website to other * URL's - Clean urls make it easy
pages within your website, and to for the spider to index content.
other websites to which your Variables and long url strings
website links. Factors that will hinder the spiders, if you
influence spiders, and site is built in ASP or PHP you
crawlabilty: Robots.txt file - may need to do a ModRewrite to
most robots will look at this to create clean urls on the fly
determine where they can and while still enabling your Content
cannot go on the website. In some Management System features to be
cases if a spider cannot find utilized.
*Good: Although there are slight
http://www.somedomain.com/content differences between the
/subcontent/pagename.html algorithms, all the search
*Bad: engines look for the same things
http://www.somedomain.com/index.h that the human visitor values.
tml?catid=8&location_page=somevar * A simple, cleanly coded design
iable-44 * Well-thought-out, intuitive
*Place your primary keyword terms navigation
near the top of the document * Well-written, keyword rich
*Place your keyword terms in the descriptive copy
body surrounded by other relevant * Titles and Meta tags that help
terms to establish context identify relevant keyword phrases
* Place your keyword terms again * Links that accurately describe
in the bottom of the document what can be found at the site
* Keep individual pages under 80k
* It's not a bad idea to place a Spiders, regardless of their
"navigation bar" above your crawling ability and their
JavaScript, Flash or Form sometimes "creepiness" are really
elements, and maybe even again at your friends. If you treat them
the bottom of each page right, feed them what they need,
* Spiders do not read JavaScript, they will most definitely be your
Flash, or Form elements friend.
* Spiders will not view pages
accessible only by forms
About the Author:
Christopher Conlan is a 17 year marketing and sales veteran. Mr. Conlan is currently Managing Director of Kaboodle Ventures http://www.kaboodleventures.com an SEO Expert and marketing consultant. He resides in Scottsdale, Arizona and is the proud father of Jack. He can be reached at kaboodle@kaboodleventures.com or 480-593-4396.
Read more articles by:
Christopher Conlan
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