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A Classified Way To Drive Business To Your Web Site
here are more than 105
million of them in the There is one way, however, to
United States. Worldwide, turn your Web site into an oasis
there could be at least 250 of business, a way to drive as
million of them. Them, according much traffic to your site as your
to statistics from the server can handle: a classified
Nielsen/Net Ratings service, is ad.
the number of active Web surfers.
250 million in the whole world? More on that later. First, all
The figure is more than the Web builders and site owners
populations of Canada, Australia, should know the basic and
Great Britain, and a few time-tested ways to attract
non-English speaking countries traffic to their Web site. The
combined. That's a lot of them! key to all of these methods is to
attract the right Web surfers.
With so many active surfers You want what experts call
around, you would think "targeted visitors," or people
Webmasters and site owners have who are actually interested in
an easy time attracting them. what you're selling. To guarantee
Actually, they face an uphill that this happens, you should
battle to bring visitors and, follow this checklist of Web
more importantly, consumers to traffic golden rules:
their Web sites. And a Web site
without traffic is like a store Step 1: Optimize your Web pages.
built in the middle of the Webmasters in the know take the
desert. You could have the time to set their meta tags.
greatest products and most These tags, or codes, are hidden
attractive Web design around, but keywords in the Web page that
they're worthless if no one tell search engines like Google
visits them. and Yahoo exactly what your site
is all about. A meta tag, for the best, and cheapest, forms of
instance, could be "designer advertising on the planet.
handbags," "sporting equipment,"
or whatever else you happen to be Step 4. Exchange banner ads with
selling. These keywords tell the friends and with other companies
search engine to direct all that you do business with. Banner
handbag or sports shoppers to ads are those eye-catching
your site. designs at the top and bottom of
Web pages. They're like the
Step 2: List your site with every billboards of the Internet
search engine out there. For this superhighway. But with these
step, you simply need to surf online billboards, a simple click
over to Google, AltaVista, Yahoo, transports the Web surfer
MSN, and other search engines. directly to your Web site.
Click onto their customer service
page, where they allow Web Step 5. Exchange Web links with
builders and site owners to friends and business associates.
manually submit their site This, Webmasters and site owners,
addresses. could be the most important way
to drive Web traffic to your
Step 3. Spice up your site with site. All of the major search
interactive features. With engines rank sites by measuring
articles, newsletters, offers, how many links come to and leave
promotions, and discounts, you from your Web site.
give your targeted visitors a
reason to stay at your site once So links are a way to measure how
they find it. More importantly, worthwhile and how legitimate
you give them reasons to come your site is. The better this
back and tell their friends about measurement, the better chance
the site. Word of mouth is one of your site will have to show up
well in Web surfers' searches. In specifically to find your goods.
other words, these links could be You get "spill over" attention
the difference between your site from shoppers who came for
being listed on page 20 of a another item but then start
Google search results, or on page browsing through all of the other
1. ads in the classified "mall."
• A new arsenal of Web
Building better Web links and sites. Having online classified
search engine results—that's ads is like setting up multiple
where classified sites come into new Web sites across the
play. Some of the most savvy Internet. Unlike your own
classified sites on the market original site, these classified
now offer Web links in their ads. ads come with low-cost IT
These links lead right to your support, security, and
business' home page. advertising.
• Incredible growth
Not only are these links opportunities. Businesses and
convenient one-click ways for individuals selling on online
more customers to reach your classified sites pull in more
site. They also boost your search than $1.95 billion a year,
engine rankings. according to the statistics firm
Kelsey Group. That figure does
Of course, for business owners, not even include money from eBay.
classified sites have so many • Money for nothing. As
other benefits, too. valuable as classified sites are,
many of the best ones charge very
• Unparalleled exposure. little or absolutely nothing to
Classified sites are like online set up your ads.
malls. Not only will you get
exposure from shoppers coming Add up all of these numbers—250
million active Web surfers in the cost—and your Web business is
world, $1.95 billion in sure to come out in the positive.
classified sales, and $0
About the Author:
Donald Lee is the public relations manager for Buysellcommunity.com. Buysellcommunity provides free classified listing services for individuals and businesses to market their products and services online. For global and localized classifieds, please visit
http://www.buysellcommunity.com
Free Buy & Sell Classifieds
Read more articles by: Donald Lee
Article Source: www.iSnare.com
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