op-up ads are a form of decreased and many vendors began
online advertising on the to investigate more effective
World Wide Web intended to advertising methods. Pop-up ads
increase web traffic or capture by their nature are difficult to
email addresses. It works when ignore or overlook, and are
certain web sites open a new web claimed to be more effective than
browser window to display static banner ads. Pop-ups have a
advertisements. The pop-up window much higher click rate than web
containing an advertisement is banner ads do (about every
usually generated by JavaScript, 14,000th popup ad is clicked on).
but can be generated by other
means as well. Pornographic web sites are among
the most common users of pop-up
A variation on the pop-up window ads. Some particularly vicious
is the pop-under advertisement. types of pop-up ads (again, most
This opens a new browser window, often seen in connection with
behind the active window. adult entertainment sites) appear
Pop-unders interrupt the user to have either been programmed
less, but are not seen until the improperly or have been
desired windows are closed, specifically designed to "hijack"
making it more difficult for the a user's Internet session. These
user to determine which Web site forms of pop-ups sometimes spawn
opened them. multiple windows, and as each
window is closed by the user it
For early advertising-supported activates code that spawns
web sites, banner ads were another window -- sometimes
sufficient revenue generators, indefinitely. This is sometimes
but in the wake of the dot com referred to by users as a "Java
crash, prices paid for banner trap", "spam cascade" or "Pop-up
advertising clickthroughs Hell" among other names. Usually
the only way to stop this is to
close the browser. In 2004, Microsoft released
Windows XP SP2, which added
Opera was the first major browser pop-up blocking to Internet
to incorporate popup-blocking Explorer. Many users, however,
tools; the Mozilla browser later remain unaware of this ability,
improved on this by blocking only or else choose not to use it.
popups generated as the page Many others are not able to use
loads. In the early 2000s, all it at all, as they do not use
major web browsers except Windows XP SP2, but older
Internet Explorer (then the most versions of Windows. Some users
popular browser and still as of install non-Microsoft ad-blocking
2006) allowed the user to block software instead.
unwanted pop-ups almost
completely.
About the Author:
We are devoted to getting rid of popup ads.
Read more articles by:
George Johnson
Article Source: www.iSnare.com
