any travel and holiday in delivering an improved user
websites are now utilizing experience through faster
AJAX. AJAX is not new, but loading, improved page
it is developing into a major interactivity and enhanced visual
buzzword in IT departments and at presentation. There is also the
web developers. It's also a benefit of reduced bandwidth
potential source of friction usage as smaller packets of data
between IT/development and are downloaded rather than whole
marketing. web pages.
AJAX is short for Asynchronous However, there is a price to pay
JavaScript and XML, a development for delivering this enhanced user
technique designed to create experience. The problem is that
interactive web applications. search engines can't see your
AJAX makes web pages faster AJAX delivered content or
loading and more responsive by navigation as they are unable to
exchanging small amounts of data run the Javascript code necessary
with the server so that the whole to generate the HTML content. If
page does not have to be reloaded the search engines cannot access
each time the user requests a your content or follow your
change. This is meant to increase navigational links you could be
the web page's interactivity, seriously restricting your site's
speed, and usability. One of the exposure in the search engines.
"classic" AJAX applications that
most people are familiar with is There is no doubt that AJAX is
Google Maps. here to stay, at least until
something better comes along.
There are some major benefits to It's also likely that the major
implementing AJAX on a travel or search engines will become more
holiday websites. It can assist adept at spidering and indexing
AJAX generated content. However, AJAX make sure that your IT
until they do, the simple department or web developer
solution is to avoid using AJAX create real links and HTML
where it is not needed on your content to feed the spiders with.
site. If you do intend to use
About the Author:
Mark Scriven is the M.D of Turismotec Ltd, a UK based SEO agency that specialises in the travel sector. Turismotec publish a bi-monthly online travel marketing newsletter called etravel.success.
Read more articles by:
Mark Scriven
Article Source: www.iSnare.com 
