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7 Strategies Guaranteed To Increase Your Alexa Ranking



A


fter spending two years         Here’s what you need to know. The 
building my own website, I      basis for many of these           
was very disappointed that      techniques is the fact that your  
my Alexa ranking was still higher     Alexa ranking is based reach and  
than one million. Alexa ranks         page views. However it only       
each website based on the number      counts those who visit your site  
of visitors it receives. The top      and have already downloaded the   
ranked website, Yahoo! has an         Alexa toolbar. Anyone can         
Alexa rating of 1 or 2. Less          download the toolbar for free     
popular sites could be ranked up      which is automatically added to   
to 5,000,000.                         your browser and tracks the sites 
                                      you’re visiting. Increasing       
In order to improve my Alexa          visits from those who do not have 
rating, I spent about three weeks     the Alexa toolbar installed will  
combing the web to find tips,         not help your Alexa ranking.      
secrets, and proven strategies                                          
for increasing my Alexa ranking.      I’ve summarized the 7 strategies  
Unfortunately, many of the sites      that I’ve discovered and applied  
offering advice didn’t even have      to my own website to increase my  
a high ranking themselves.            Alexa ranking. Apply these        
Finally I discovered a number of      strategies to your own website    
sites ranked within the top           and see your ranking climb        
100,000 that were all applying        towards the top.                  
the same “Alexa techniques” to                                          
improve their ranking. I’ve begun     1.Download the Alexa toolbar and  
implementing a number of these        use it every day to visit your    
techniques and have improved my       own website. Alexa even gives you 
Alexa ranking by 250,000 spots in     the ability to co-brand the       
just one week.                        toolbar with your own logo and    
                                      give it away. You can download    



the toolbar here:                     http://www.alexa.com/data/details 
http://pages.alexa.com/prod_serv/     /?url=marketingscoop.com          
associatetoolbar.html                 Again, just replace the name of   
                                      my website (marketingscoop) with  
2.Use Alexa redirection whenever      yours. By clicking on the URL,    
you can. No matter when or where      visitors will be able to reach    
you provide a link to your            your detailed rating page and     
website, be sure to use the           write a review using the review   
equivalent Alexa redirect URL.        link located on the left hand     
For example, when providing a         side of the page.                 
link to my website, I use                                               
http://redirect.alexa.com/redirec     4.Write your own site reviews on  
t?marketingscoop.com. If you copy     the top 100 rated Alexa sites and 
this URL into your browser, it        include your redirect URL. The    
will take you to                      top 500 domains, according to     
MarketingScoop.com. To use this       Alexa can be found at             
technique, simply replace the         http://www.alexa.com/site/ds/top_ 
name of my website                    500 When you write a review, be   
(marketingscoop) with yours.          sure to use the redirection URL   
                                      we discussed in number 2 above    
3.Encourage your website visitors     specifically for your website     
to add their positive                 ((http://redirect.alexa.com/redir 
testimonials on Alexa’s detailed      ect?marketingscoop.com).          
listings page for your website.                                         
This can be done by placing a         5.Download the Alexa ranking      
link to the appropriate Alexa         button, traffic history graph,    
page on your website and asking       info links, and other traffic     
visitors to “Click here to rate       counters onto the page of your    
this website”. You can find your      website that receives the most    
detailed Alexa page here:             traffic. For example, at the      



bottom of my home page                free listing in DMOZ. This is the 
(http://www.marketingscoop.com),      largest human edited directory on 
I’ve added the Alexa ranking box.     the web and is co-branded among   
You can do the same for your own      hundreds of thousands of sites.   
site by visiting                      Be patient though, it often takes 
http://www.alexa.com/site/site_st     up to 5 months before you see     
ats/signup You’ll notice that I       your website listed after         
haven’t added the traffic history     submission. Even though it takes  
graph. This is because it             longer than it should, you have   
wouldn’t look appropriate on my       little say in the matter because  
home page and because Alexa is        it’s so widely used across the    
only providing detailed history       Internet.                         
on the top 100,000 sites. So if                                         
you’re not in the top 100,000,        These simple Alexa strategies are 
site stats would not be               easy to implement and will make a 
available.                            huge difference in your Alexa     
                                      ranking. Ultimately you want      
6.Take an inexpensive ad out on       visitors to do more than visit    
the ExactSeek search directory at     your home page, you want them to  
http://exactseek.com/?marketingsc     interact with your site. Be sure  
oop.com. Search engine results        to optimize your home page for    
are directly correlated with          SEO purposes, ease of use, and    
Alexa rankings. You’ll notice         interaction. Creating a positive  
that if a website is highly           user experience will get visitors 
ranked on ExactSeek, chances are      to return again and again.        
that it will be highly ranked on                                        
Alexa.                                                                 
                                      7.Get listed on as many search        type="text/javascript">                       
"728x15_0ads_al";                                                       
                                                          
google_ad_channel =                                               
"3545651507";                                                                type="text/javascript"            
google_color_border =                                             
"FFFFFF";                                                         
                                      src="http://pagead2.googlesyndica 
google_color_bg = "FFFFFF";     tion.com/pagead/show_ads.js">     
                                                                        
google_color_link =                                 




About the Author:

Michael Fleischner is the founder and President of http://MarketingScoop.com. With more than 12 years of marketing experience, he has appeared on major media including the TODAY Show, Bloomberg Radio, and more. Visit http://www.marketingscoop.com for more free marketing articles, information, and resources.

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Read more articles by: Michael Fleischner

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    7 Strategies Guaranteed To Increase Your Alexa Ranking