span are, that's GOOD. What you don't
class="cap">W heneve want is too many people competing
r I do a seminar, I always in the space you're considering,
ay that marketing and selling but there should be some!
information is a SIMPLE business
Step 2 - Write the Copy to
but it's not an EASY business. Sell Your Product
What I mean is that the process
I used to make this step 3,
of making serious money as an but I've changed my approach.
info marketer is fairly It's always better to write your
straightforward. What's difficult copy for the product before you
is the implementation. do it. This will give you the
That being the case I'd like to BASIC outline of the product you
lay out the 7 steps that ANYONE have to create. Even if you don't
can follow to start and build a feel like you're the greatest
successful information product copywriter, make sure to
marketing business.
initially write it yourself. If
Step 1 - Determine Your you need help after writing the
Niche
copy, look at
The first thing you've got to www.SabrinaBrick.com or
do is to is determine your niche. www.SuperFastTweak.com.
The niche must be something that
Step 3 - Create the
you both enjoy AND that can make Product
you money. You're looking for the
Now expand the copy you've
intersection of two sets: passion written into a more extensive
and profit.
outline to actually create the
Make a list of any and every product itself. A good outline is
niche you would be interested in critical to creating a great
working in. Then go to Google and product. Then select what
see if there are others selling modality you'll be using. Should
products in your niche. If there it be an audio, a book, a video
or an experiential event? After site. There are two ways to do
making a selection that makes this: paid and unpaid. The best
sense, you have to create the way to get paid traffic is by
product. Don't worry about making using Google Adwords. This will
it perfect. Get it done! Done is get you the most people the
always better than perfect. fastest. You'll need to go there
Step 4 - Create a Website that and set up an account.
Sells
To get as much unpaid traffic
You'll first need to reserve a and you can, you'll need to do
domain name. I suggest you go to: two things. Create a lot of
www.UltraCheapDomains.com to highly relevant content on your
reserve a domain name. site AND get as many related
Additionally, you'll need to have sites to link to you. Both of
your website hosted somewhere. I these will take a little time,
suggest you use: but your work will be well worth
www.HostWithStan.com. He's who I it. All search engines love those
use and highly recommend him.
two items.
As far as sight design, you're
Step 6 - Convert Your
not looking for anything fancy. Traffic
You want something functional.
Once people get to your site
Feel free to basically copy any your primary goal is to get them
of the sites that I have. to buy what you're offering. Your
Remember, this isn't about having fallback position will be to get
a pretty site, it's about putting those people who don't buy to
together a site that SELLS give you their email address.
products.
Then you can try and sell them
Step 5 - Drive Traffic to Your again at a future point in
Site
time.
In order to make sales you
You'll be doing great if you
have to get people to visit the get 3% or more of your visitors
to buy, so your real challenge www.WebMarketingMagic.com to do
will be getting the other 97% to this). It's fine to try and sell
opt-in to your list. Do this by people things, but make sure you
offering them a very enticing give them plenty of relevant
digital "bribe." Offer them content before trying to sell
something that they will really them something.
want and that will highlight your
Conclusion
expertise, like a PDF report.
That''s it. Yup, it's simple,
Step 7 - Continue Selling More but it's not easy. The steps are
and More Often
relatively straight-forward, but
Once you get people to buy the process of implementing them
your initial offering, then is not that easy. Do what I
you'll need to work on getting suggest above and you'll be on
them to buy more products and your way because most people
services from you. In addition to won't take the time and the
your own products you'll also energy to make it happen. Good
want to look for other people you luck, you're on your way!
like and trust who sell products
in your niche. You'll be amazed
them. Put people on an email list align="center">
and send them content messages on
a regular basis. (use
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About the Author:
Fred Gleeck has been marketing and selling information products for close to 25 years. He's the author of 15+ books on a variety of information marketing related topics. To get 5 of his ebooks (that sell for close to $100) for FREE, go to http://www.FredGleeck.com/ebooks
Article Tags: copy, create, people
